Bronze
Creativity In B2B
Corporate Purpose/Social Responsibility
| Entrant: | Special, Melbourne |
| Brand: | Shift 20 Initiative |
| Title: | "Shift 20 Initiative" |
| Corporate Name of Client: | Dylan Alcott Foundation |
| Client Company: | Dylan Alcott Foundation, Melbourne |
| Client President: | Dylan Alcott |
| Client Companies Creative Contributors: | Isabel Gomes Brand/Omar Jordan Fawahl |
| Media Companies: | PHD/Omnicom Media Group, Sydney |
| PR Company: | Special PR, Sydney |
| PR Company Communications Director: | Alex Bryant |
| PR Company Strategist: | Kate Wilkinson |
| Partner Companies: | AAMI, Melbourne/ANZ, Melbourne/Bonds, Melbourne/Kia, Sydney/McDonald's, Sydney/nib, Newcastle/Oral-B, Sydney/Pantene, Sydney/Uber, Sydney/TikTok, Sydney/Tourism Australia, Sydney/Virgin Australia, Brisbane |
| Consultancy Companies: | Bus Stop Films, Sydney/Sign Hear, Sydney |
| Agency: | Special, Melbourne |
| Chief Creative Officer: | Lindsey Evans |
| Executive Creative Director: | Ryan Fitzgerald |
| Creative Directors: | Adam Ferrie/Peter Cvetkovski |
| Creatives: | Adam Ferrie/Peter Cvetkovski |
| Copywriter: | Shaun McFarlane |
| Art Director: | Bella Plush |
| Agency Head of Design: | Adam Shear |
| Agency Designers: | Sarah Ristevski/Maggie Webster |
| Agency Heads of Production: | Sophie Simmons/Sevda Cemo/Nick Lilley |
| Agency Producer: | Charlotte Wren |
| Agency Digital Director: | James Simmons |
| Agency Digital Producer: | Gigi Song |
| Agency Team Lead: | Felicity Touzeau |
| Agency Finished Artist: | John Rivera |
| Agency Managing Director: | Sarah Raine |
| Agency Chief Strategy Officer: | Rebecca Stambanis |
| Agency Strategy Director: | Georgia Thomas |
| Agency Business Directors: | Priya Addams Williams/Nick Darrigan |
| Production Company: | Revolver, Sydney |
| Production Managing Director: | Michael Ritchie |
| Director: | Alice Cogin |
| Executive Producers: | Pip Smart/Jasmin Helliar |
| Producer: | Max Horn |
| Cinematographer: | Dale Bremner |
| Post-Production Company: | Heckler, Sydney |
| Post-Producer: | Coralie Tapper |
| Flame Artist: | Julian Ford |
| Editor: | Andrew Holmes |
| Colorist: | Matt Fezz |
| Sound Design Company: | Rumble Studios, Sydney |
| Sound Design Executive Producer: | Michael Gie |
| Sound Design Producer: | Siena Mascheretti |
| Sound Engineers: | Tone Aston/Cam Milne |
| Casting Company: | Citizen Jane Casting, Sydney |
| Casting Agent: | Natalie Jane Harvie |
| Photographer: | Josh Robenstone |
| Retoucher: | Visual Thing |
Description:
Partnering with the Dylan Alcott Foundation, we were tasked with not only raising awareness around the current lack of visibility of people with disability in mainstream media, but also inspiring long term change by providing brands with industry best practice resources to increase disability representation and inclusion.
Within the first two weeks, 200+ brands, organisations and agencies reached out to see how they could get involved - a number which continues to climb. There was also a 78% uplift in recall of disability representation in participating brand’s advertising in the first 3 weeks.