Press Releases Winners Excel Statues/Logos Purchase Awards

Silver
Health & Wellness
Public Service/Charity/NGO Campaign

Click a thumbnail to change media.


Previous Entry Next Entry

Back to Results
Entrant: VML, London
Brand: NHS Blood & Transplant
Title(s): "Waiting to Live", "Waiting to Live"
Corporate Name of Client: NHS Blood & Transplant
Client Company: NHS Blood & Transplant
Client Head of Brand Marketing: Fatim Kesvani
Client Company Media Lead: Suzi Browne
Client Company Sr Communication Officer NHS Blood and Transplant: Cherry Brown
Media Company: Wavemaker UK
Media Company Client Lead: Louise Rowcliffe
Media Company Media Lead: Emma Dibben
Media Company Planning Manager: Ailsa McKendrick-Hyman
PR Company: BCW
PR Company Senior Account Directory: Camille Bodet
PR Company Head of Strategic Media: Jamie Doward
PR Company Account Manager: Dave Creasey
Agency: VML UK, London
Agency Global Chief Creative Officer: Debbi Vandeven
Agency Global CCO, Innovation & CCO, EMEA: Bas Korsten
Agency Chief Creative Officer EMEA: Jaime Mandelbaum
Agency Deputy Global Chief Creative Officer: Rafael Pitanguy
Executive Creative Director: Tom Drew
Senior Creative Director: Chermine Assadian
Creatives: Charli Plant/Laura Saraiva
Agency Head of Artworking: Nick Firth
Agency Designers: Jacqui Stretcher/Bryan Riddle
Agency Senior Creative Producer: Tom Lawrence
Agency Senior Producers: Kat Perry/Sara Blackett
Agency Assistant Producer: Isabel Chapman
Agency TV Producer: Claire Proudfoot
Production Assistant: Renata Gheller
Agency Head of Content Production: Bella Danon
Agency Lead Editor: Daryl Yeoman
Agency Editor: Melanie Valera
Agency Senior UI Director: Cal Carmichael
Agency UX Director: Nicola Jenkins
Agency QA Tester: Abbas Shah
Agency Assistant Photographer: Melissa Nuhich
Agency Senior Project Manager: Victoria Thorniley
Agency Project Manager: Yasmine Tawil
Agency Senior Creative Technologist: Jono Hunt
Agency Chief Strategy Officer: Ben Worden
Agency Senior Strategist: Bishan Morgan
Agency Senior Social Strategist: James Treen
Agency Senior Account Director: Kat Sarantopoulou
Agency Business Director: Harriet Buchanan
Agency Creative Services Director: Maxene Edgehill
Agency Broadcast Affairs Manager: Steve McIntyre
Agency Associate Director, Marketing: Jenny Patterson
Agency Chief Financial Officer: Julian Gautier
Agency Agency Consultant: Katie Tatham
Music Production Company: Sonicbrand, London
Music Production Company Songwriter and Performer: Chloe Bruce-Gardyne

Description:
While 233 children are on the waiting list for an organ transplant in the UK, there were only 40 donors in 2021/2022.

To make this invisible wait visible, NHS Blood and Transplant created a powerful campaign centred around an emotive stunt in waiting rooms across the country. The Waiting to Live campaign installed 233 bespoke dolls, representing the 233 children on the waiting list, in hospitals and GP surgeries all over the UK.

Visitors were able to scan a QR code to learn more about the children's stories and register as organ donors. The installation was accompanied by TV, VOD, cinema, OOH, radio, social and influencer, generating over 1.5 billion impressions through earned media alone as well as a 10% lift in under-18 registrations.