Challenge: Mobile use have a negative impact on our sex lives. Reports show that our screens are one reason for a global trend of declining sexual activity among young adults, both with others and with themselves. . Data even shows that 70-year-olds are having more sex than 20-year-olds.

Placement and cultural background: Throughout history, music and music festivals have always expressed love as a driving factor. In fact, music and sex are neurologically linked.

They stimulate the same positive parts of the brain. Sweden's largest music festival with international artists, Way Out West, which brings together more than 55 000 young adults, became the springboard for reaching the message in a different and new way.

In addition to the festival visitors, we also wanted to reach the music lovers who could not attend and give them an experience - to feel that they are also there.

We utilised the intersection of live music, young adults, gathering place and mobile usage and created Livebrator.

Livebrator: The Livebrator is a sex toy that translates the live music at Way Out West festival to sexy vibrations in real-time. The toy allowed people anywhere, even those who couldn’t actually come to the festival, to ”come” to the festival.

The toy created a sexual experience that resonates with the pleasure and emotions that a live show generates. We connected the Livebrator to a proprietary mobile app that received a live audio stream from the concert stages and translated the music into vibrations.

In other words, those using the vibrator experienced every chord, melody, beat and voice in real time. Something that has never been done before.

The solution is based on a cloud-based infrastructure that receives audio from the concert stages via an RTMP stream and then transforms in real time into an HLS (HTTP Live Streaming) stream that the app connects to. This technology transmits the audio information wirelessly to the user's Livebrator via Bluetooth.