Bronze
Billboard
Sports
| Entrant: | VML Argentina, Buenos Aires |
| Brand: | Rexona |
| Title: | "Faces Of The Future" |
| Corporate Name of Client: | Rexona |
| Client Company: | Unilever |
| Rexona Global Brand Director: | Emily Heath |
| Rexona Global Assistant Brand Manager: | Grace Zhiamin Lee |
| Agency: | VML Argentina, Buenos Aires |
| Global Chief Creative Officer: | Debbi Vandeven |
| Deputy Chief Creative Officer: | Rafael Pitanguy |
| Chief Creative Officer LATAM: | Nino Goldberg |
| Deputy Chief Creative Officers LATAM: | Daniel Minaker/Sebastian Tarazaga |
| Chief Creative Officers Argentina: | Rafa Quijano/Daro Gonzalez |
| Creative Director: | Sofía Cursach |
| Copywriter: | Agustina Zbogar |
| Art Director: | Ailin Baldi |
| Agency Head of Art: | Fernando Rossini |
| Agency Heads of Production: | Josefina Espil/Marcelo Fontao |
| Agency Producer: | Daniela Rivero |
| Agency Motion Designer: | Lucia Spratt |
| Agency Chief Growth Officer: | Eliana Kaplan |
| Agency Growth Director: | Carolina Graziano |
| Colorist: | Leandro Ramirez |
| Music & Sound Post-Production: | Swing |
| Digital Retouching: | Hugo Horita |
Description:
Football is the world’s most popular and most loved sport. It can unite nations, overcome prejudice and change people’s lives, mainly in countries with widespread gender discrimination and inequality.
Despite this, only 10% of players are women. Due to this lack of role models, many girls drop out of football in their youth.
After the FIFA Women’s World Cup final, we had the big opportunity to run a global campaign that challenged people to keep supporting and playing women's football all the time, not just every four years when the World Cup is on.