Bronze
Package Design
Sustainable Packaging
| Entrant: | Ogilvy Honduras, Honduras |
| Brand: | Regal Springs |
| Title: | "Heaven Fish Design System" |
| Corporate Name of Client: | Regal Springs |
| Agency: | Ogilvy Honduras, Honduras |
| Agency Chief Executive Officer: | Eduardo Ching |
| Global Chief Creative Officer: | Liz Taylor |
| Agency Deputy Chief Creative Officer Worldwide: | Joe Sciarrotta |
| Agency Chief Creative Officer LATAM: | Keka Morelle |
| Chief Creative Officer: | César Chinchilla |
| Creative Director: | Jorge Miletich |
| Copywriters: | Gabriel Hernández/Ángel Barahona |
| Agency Graphic Designers: | Alejandro López/Ángel Urbina/Jorge Núñez/Andrea Mazier |
| Agency Video Editors: | Donaldo Argueta/Gabriel Erazo |
| Agency Chief Growth Officer: | Edgardo Melgar |
| Agency Regional Director of Creative Excellence: | Adriana Weinberg |
| Agency Account Director: | Ericka Coello |
Description:
This goal of community upliftment was important for the brand, especially the packaging. The packaging needed to be as special and eco-friendly as the "Rain of Fish" and the people of Yoro.
The solution was to use recycled banana leaves. These leaves are plentiful in Honduras and are usually thrown away. But when processed in the right way, they become a strong and long-lasting material.
This choice helped reduce waste and allowed local women to earn more money by making the packaging by hand.
The package has a natural look and a simple halo design representing the cycle of rain and new beginnings. It shows that being kind to the environment and good design can work together. It also shows that even something small like packaging can greatly impact the world.