Silver
Music & Sound
Sound Mixing
| Entrant: | 750mph, London |
| Brand: | Libresse / Bodyform |
| Title: | "Never Just a Period" |
| Corporate Name of Client: | Essity |
| Clients: | Tanja Grubner/Luciana de Azevedo Lara |
| Media Company: | Zenith |
| Agency: | AMVBBDO, London |
| Chief Creative Officers: | Nicholas Hulley/Nadja Lossgott |
| Creative Directors: | Nicholas Hulley/Nadja Lossgott |
| Creatives: | Lauren Peters/Augustine Cerf |
| Agency Head of Design: | Vanessa Fowler Kendall |
| Agency Designer: | Dian Sofia |
| Agency Senior Producer: | Rebecca Sharf |
| Agency Producer: | Lilli Burridge Payne |
| Agency Strategic Planners: | Margaux Revol/Summer Taylor |
| Agency Account Executives: | Henrietta Corley/Semran Kooner/Louise Mather |
| Production Company: | SMUGGLER |
| Director: | Lucy Forbes |
| Executive Producer: | Lucy Kelly |
| Producer: | Claire Jones |
| Director of Photography: | Polly Morgan |
| Production Project Manager: | Ellie Sanders Wright , Framestore |
| Post-Producer: | Sara Beckman |
| VFX Supervisor: | Murray Butler |
| 3D Lead: | Jocie Juritz |
| Edit Facility: | Tenthree |
| Editors: | Ellie Johnson/Elena De Palma/Liam Bachler |
| Assistant Editor: | Ella Oliver |
| Editorial Producers: | Ed Hoadley/Rachel Googder |
| Color Company: | Cheat |
| Colorist: | Toby Tomkins |
| Sound Design Company: | 750mph |
| Sound Design Producer: | Olivia Ray |
| Sound Designer: | Sam Ashwell |
| Sound Mixers: | Sam Ashwell/Giselle Hall |
| Music Production Company: | Soundtree |
| Music Supervisors: | Jay James/Colin McIlhagga |
| Music Arrangers: | Luke Fabia/Benjamin Jones/Luis Almau/Peter Raeburn |
| Music Composer: | Peter Raeburn, Ali Fearnley |
Description:
Bodyform/Libresse's new global campaign, "Never Just a Period," highlights the confusion women face from their first period to their last.
Despite 300,000 years of human history, many girls still experience their first period with fear and confusion.
The campaign addresses issues like first periods, unexpected discharge, and dismissed pain, aiming to spark open conversations about menstrual health.
Central to the campaign is a comedic film which critiques the poor education and lack of research surrounding women's health, using humour and mixed media to underscore the challenges women face.