'Musical Memories' was created to help early-diagnosed patients preserve their best memories through personalized songs, stimulating their brains in a targeted way, potentially helping to maintain cognitive function and emotional well-being.

The platform also helps with funding research, as patients and families using it can contribute with donations.

IDEA The platform Musical Memories was created to allow anyone to store their personal memories in the long term memory.

By just answering 4 questions, people can create a unique and personalized song using generative AI.

Music has already been used to take Alzheimer's patients back to their memories. But this is the first initiative that focuses on preserving memories to protect them against Alzheimer's in the future.

STRATEGY Musical Memories employs a data-driven strategy that integrates neurological research with user-generated data to create personalized musical experiences. This approach is grounded in studies showing the profound impact of music on memory retention, particularly in Alzheimer's patients, where music can evoke and maintain connections to personal memories.

Data-collection is achieved through an interactive process where users answer four specific questions about a memory they wish to preserve.

These questions cover who was involved in the memory, the details of the memory, the emotions associated with it, and any specific linguistic preferences for the song.

This personal data is crucial as it feeds into the AI to tailor the music to the user's emotional and historical context.

Targeting is twofold: it aims to assist individuals with Alzheimer's by providing a therapeutic tool, and it serves the families by offering a means to connect with their loved ones through shared musical memories.

EXECUTION On the website, users are guided through a straightforward process involving four key questions. They specify who shared the memory with them, describe the memory in detail, and associate it with a specific emotion.

Based on these inputs, the AI generates three unique and personalized songs. Additionally, each song comes with an AI-generated album cover and a lyric video. A notable feature of this service is its ability to produce songs in various languages and incorporate personal names, enhancing the uniqueness of each creation.

OUTCOME In a world where one in five people confronts Alzheimer's or dementia, our mission extends beyond numbers to cherish every memory. An astounding 97% affirm our platform's role in preserving these memories.

Recognized as a long-term investment in Alzheimer's research, 83% of people acknowledge that this platform influences their willingness to donate.

Additionally, for those affected by Alzheimer's or dementia, creating musical memories is of immeasurable value.