Bronze
Creativity In B2B
B2B Craft
| Entrant: | Buentipo Anchor, Bogotá |
| Brand: | Cerveza Poker |
| Title: | "Imagine with Petacos" |
| Corporate Name of Client: | AbInBev Colombia |
| Client Company Chief Marketing Officer - ABInBev Colombia: | Álvaro De Luna |
| Client Company Marketing Director: | Mariana Cárdenas |
| Client Company Brand Manager: | Eric Bernard |
| Client Company Platforms Core Manager: | Santiago Díaz |
| Client Company Project Manager: | Lina Barajas |
| Client Company Productor Specialist: | Mónica Sanin |
| Agency: | DDB Worldwide Colombia SAS, Bogotá/Buentipo Anchor, Bogotá |
| Agency CEO - DDB Worldwide Colombia SAS: | Xavier Serrano |
| Agency President & CCO - DDB Worldwide Colombia SAS: | John Raúl Forero |
| Agency Managing Director - DDB Worldwide Colombia SAS: | Javier Ducuara |
| Agency Chief Creative Officer - Buentipo Anchor: | Joffre Carmona |
| Agency Creative VP - DDB Worldwide Colombia SAS: | Juan Carlos Chaves |
| Agency Creative VPs - Buentipo Anchor: | Christian Tufano/Juan Valero |
| Agency Creative Director Head of Art - DDB Worldwide Colombia SAS: | Javier Soler |
| Agency Creative Directors - DDB Worldwide Colombia SAS: | Brenda Jácome/Charles Andara |
| Agency Creative Directors - Buentipo Anchor: | Francisco Jimenez//Luis Amaya |
| Agency Head of Art & Aesthetics - Buentipo Anchor: | Rigo Abello |
| Agency Chief Experience Officer - Buentipo Anchor: | Quimet Brugues |
| Agency Executive Producer - Dragon Fly: | Tatiana Olivera |
| Agency Edition & Motion- Dragon Fly: | Nicolas Fuenmayor |
| Agency Chief Executive Officer - Buentipo Anchor: | Jose Mendoza |
| Agency Account Executive PM - DDB Worldwide Colombia SAS: | Maria Alejandra Gómez |
| Agency Account Director - Buentipo Anchor: | Mauricio Álvarez |
| Agency Managing Director - Buentipo Anchor: | Jacobo Álvarez Sandoval |
| Agency Strategy and Social Media VP - DDB Worldwide Colombia SAS: | Juan Isaza |
| Agency VP Planning - DDB Worldwide Colombia SAS: | Adriana Pineda |
| Production Company: | PRIMO |
| Production Company Director: | Director |
| Production Company Executive Producer: | Executive Producer |
| Production Company General Producer: | General Producer |
| Music Production Company: | DC Producciones |
| Music Production Company Audio Producer: | Diego Cáceres |
Description:
They are important not just for what they represent in neighborhood dynamics but also for all the families that depend on their economy.
According to research, only 4% of them have the resources to equip their stores with the necessary furniture to give customers experiences worth staying longer, having fun, and thus consuming more.
That's why Poker, one of the leading beer brands, used a resource that was already there:
the PETACO, an essential object for beer distribution in Colombia where the most common consumption method is in returnable bottles.
Inspired by a fully modular design system, IMAGINE WITH PETACOS sparked the creativity of shopkeepers to transform beer boxes into functional furniture that adapts to any space.
From tables and chairs of various sizes to entertainment areas like scenarios and DJ sets, games for friends such as billiards, foosball, and even basketball courts, we turned stores into entertainment hubs, enticing friends to stay longer at stores.