Gold
Audio & Radio
Sound Design
| Entrant: | BBDO Guerrero, Makati City |
| Brand: | Mountain Dew |
| Title: | "Play the Dew: Dew Battle" |
| Corporate Name of Client: | PepsiCo Philippines |
| Client Company: | PepsiCo Philippines, Makati |
| Client Marketing Director: | Ray Philip Pine |
| Media Company: | Zenith Optimedia |
| Agency: | BBDO Guerrero, Makati |
| Agency Chief Executive Officer: | Francine Kahn-Gonzalez |
| Agency Creative Chairman: | David Guerrero |
| Chief Creative Officer: | David Guerrero |
| Executive Creative Director: | Gavin Simpson |
| Creative Director - Art: | Nikki Sunga |
| Creative Director - Copy: | Andi Olbés |
| Associate Creative Director: | Eboy Jose |
| Senior Copywriter: | Jillian Librodo |
| Art Director: | Chesca Agoncillo |
| Agency Creative Technologist: | Ernest Pascual |
| Agency General Manager: | Angelica Lorenzo |
| Agency Account Director: | Michael Simpao |
| Agency Account Manager: | Ramon Yuseco |
| Agency Client Services Director: | Kyle Cruz-Tan |
| Agency Senior Strategic Planner: | Paolo Juan |
| Agency Marketing Manager: | Nathaniel Sta. Teresa |
| Agency Traffic and Operations Director: | Chot Gatmaitan |
| Agency Traffic Manager: | Roxann Ng |
| Agency Finance Director: | Leah Gonzales |
| Agency Finance Manager: | Merlin Tan |
| Agency Finance Assistants: | Julie Torne/Marinell Legaspi |
| Production Company: | Just Add Water Productions |
| Production Managing Director: | Jing Abellera |
| Producer: | Leslie Tan |
| Post-Production Company: | Flare Manila, Makati |
| Post-Production Company Head of Integrated Production: | David Wright |
| Post-Production Companies Video Editors: | Natalia Burgos/Ford Celino |
| Executive Post-Producer: | Neon San Jose |
| Recording Studio: | Hit Productions, Inc., Makati |
| Recording Studio Sound Engineer: | Glenn Mariano |
| Recording Studio Music Arranger: | BP Valenzuela |
| Recording Studio SFX Characters Voice: | Renzo Magnaye/Kuai Dorado/Jo Anne Chua/Jona Paculan |
| Recording Studio Announcer VO: | Robert Ian Joseph |
| Recording Studio Voice Caster: | Lea Lardizabal |
| Sound Design Company: | Syn Music, Tokyo |
| Sound Design Company CEO, Owner/Creative Director: | Nick Wood |
| Sound Design Producer: | Mathieu Kranich |
| Sound Engineer: | Markku Mäkelä |
| Sound Design Company Voice Artist/Creative: | Rudi Rok |
Description:
However, Mountain Dew wants to further strengthen its brand association by establishing that ANY game experience can be even better with Mountain Dew.
When people play video games on their phones outdoors, they usually play with the sound off as courtesy to people around them. But as the game becomes more intense, they find themselves creating their own sounds effects using their voices:
With this insight, we created the "Play the Dew"campaign by replacing sound effects with the word ‘Dew!’ (The commonly used nickname for the brand.)
‘Dew Battle’ recreates a First-Person Shooter game where a player enters the final round of the match facing a barrage of enemy fire, helicopters, and explosives. In the end, he manages to arm a bomb for an explosive finale. Each element of the radio spot is made through voice recordings of the word ‘Dew’