Gold
Billboard
Craft - Copywriting Campaign
| Entrant: | Rethink, New York |
| Brand: | Epidemic Sound |
| Title(s): | "Feel It. Find It.", "OOH ", "OOH ", "Digital" |
| Corporate Name of Client: | Epidemic Sound, New York |
| Client Head of Brand Marketing: | Rob Bullough |
| Client Company Integrated Marketing Director: | Caitlin Brudvig |
| Client Company Head of Brand Planning: | Marta Strokirk |
| Client Company Senior Strategy Delivery Manager: | Ida Stenlund-Thorne |
| Client Company Strategy Delivery Coordinator: | Benja Bunpuckdee |
| Client Company ACD / Art Director: | Tove Bjurström |
| Client Company Senior Copywriter: | Natalie Walsh |
| Client Company Design Director: | Per Yoshikai |
| Client Company Senior Creative Producer: | Lisa Johansson |
| Client Company Paid Social Manager: | Malena Vila Adrover |
| Agency: | Rethink, New York |
| Global Chief Creative Officer: | Aaron Starkman |
| Chief Creative Officer: | Daniel Lobaton |
| Executive Creative Director: | Tara Lawall |
| Creative Directors: | Ashley Veltre/Ross Wolinsky |
| Associate Creative Director: | Gabriel Sehringer |
| Senior Copywriter: | Jonathan Thake |
| Copywriters: | Ross Wolinsky/Gabriel Sehringer |
| Art Director: | Ashley Veltre |
| Agency Designer: | Alan Barba |
| Agency Head of Production: | Laura Rioux |
| Agency Executive Producers: | Emily Green/Pete Ostella |
| Senior Integrated Agency Producers: | Kyle Hicks/Kate Spencer |
| Agency Global Chief Operating Officer: | Caleb Goodman |
| Agency Head of Brand Narrative: | Meredith Montgomery |
| Agency PR, Account Director: | Sara Lemmermeyer |
| Agency Chief Strategy Officer: | Sean McDonald |
| Agency Strategy Director: | Nicole Rajesky |
| Agency Business Director: | Kate Naylor |
| Agency Account Supervisor: | Lara Hunter |
| Agency Account Director: | Karley Edwards |
| Post-Producer: | Megan O’Connor |
| Motion Designers: | Robin Burevall/Noa Carle |
| Editors: | Francisco Fuentes/Thomas McKeen |
| Editorial Producer: | Robert Owens |
| Color Company: | Trafik |
| Colorist: | Daniel de Vue |
| Sound Design Company: | Wave Studios |
| Sound Design Executive Producer: | Vicky Ferraro |
| Sound Design Producer: | Eleni Giannopoulos |
| Sound Designer: | Isaac Matus |
| Sound Engineer: | Isaac Matus |
| Design Company: | Bold |
| Design Company Design Creative Director: | Yun Yu |
| Design Directors: | Magnus Norman/Sidney Lim |
| Senior Designers: | Carl Cavallius/Sergio Garcia/Richard Feldéus |
| Design Company Audio Creative: | Joar Lenz |
| Design Company Brand Strategist: | Anders Örtegren |
| Design Companies Design Account Manager: | Lova Henrikson/Amanda Liljenäs |
| Design Company Production Designer: | David OReilly |
| Designers: | Torbjörn Kihlberg/Kalle Lindeman/Eric Rösmark |
| Photography Studio: | Studio Kleiner |
| Photography Studio Web Development: | Raphael Freire (Fluxo) |
| Photography Studio Freelancing Senior Designer: | István Vasil |
| Photography Studio Copywriters: | Lex Courts/Maia Swift |
Description:
Every creator has a vision for what they want their audience to feel. But emotions are notoriously complex and difficult to convey; luckily, nothing expresses emotion better than music.
When words fall short, Epidemic Sound’s frictionless experience makes it possible to find the perfect sound for whatever you feel without ever slowing you down, and tell stories that bring any emotion - no matter how complex - to life.
Introducing their new brand platform: Feel It, Find It - all about music’s ability to communicate feelings that are otherwise difficult to express.
The big creative idea for our launch campaign, “A Sound for Every Feeling”, was to do exactly that. We tapped into the breadth of our catalog to score the spectrum of human emotions in the most epic way: 502 music tracks, scoring 502 emotions, brought to life across 502 hyper-contextual global placements most conducive to each individual emotion.