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Entrant: DAVID Madrid, Madrid
Brand: Netflix
Title: "Alcaraz Signs"
Corporate Name of Client: Netflix
Client Company: Netflix, Madrid
Senior Client Brand Manager: Alexandra Hernández
Client Company Senior Marketing Director: Manuel Román
Client Marketing Director: Ander Echezarreta
Agency: DAVID Madrid, Madrid
Global Chief Creative Officer: Pancho Cassis
Chief Creative Officer: Saulo Rocha
Creative Director: Jose Sancho
Copywriters: Jaime Ludeña/Mario Carrillo
Art Directors: Andrea García/Giulia Ferrarizi
Agency Head of Production: Alejandro Falduti
Agency Producer: Santi Lardín
Agency Global Chief Operating Officer: Sylvia Panico
Agency Managing Director: María García Herranz
Agency Strategy Director: Gabriella Teixeira
Agency Head of Accounts: Lucila Mengide
Agency Account Director: Adriana González
Agency PR Director: Sandra Azedo
Agency PR Manager: Isabel Amaro
Agency Head of Strategy: Daniela Bombonato
Production Company: Deseif Films, Madrid
Production Managing Director: Federico Calderón
Production Company Videographer: Brad Devinis
Post-Production Company: Deseif Films, Madrid
Post-Producers: Manuel Gavilán/Miguel Mateos
Editor: Cristian Migueliz
Post Production DOOH Company: Sistema del Solar, Valencia
DOOH Production Company: Morena Films, Madrid
Sound Design Company: Pickle Music, Madrid
Production Recording Company: Owley Studios, New York
Photographer: Brad Devinis

Description:
Netflix wanted to globally communicate its next big sports content: the docuseries of Spanish tennis player Carlos Alcaraz.

To do so, they wanted to make a powerful and relevant action that would create a lot of buzz, especially among tennis fans.

Although the lead market for the action was Spain, the idea had to have a global character, as there was foreign media bought in the United States.