Gold
Creative Strategy
Use of Media
Entrant: | DAVID Madrid, Madrid |
Brand: | Netflix |
Title: | "Alcaraz Signs" |
Corporate Name of Client: | Netflix |
Client Company: | Netflix, Madrid |
Senior Client Brand Manager: | Alexandra Hernández |
Client Company Senior Marketing Director: | Manuel Román |
Client Marketing Director: | Ander Echezarreta |
Agency: | DAVID Madrid, Madrid |
Global Chief Creative Officer: | Pancho Cassis |
Chief Creative Officer: | Saulo Rocha |
Creative Director: | Jose Sancho |
Copywriters: | Jaime Ludeña/Mario Carrillo |
Art Directors: | Andrea García/Giulia Ferrarizi |
Agency Head of Production: | Alejandro Falduti |
Agency Producer: | Santi Lardín |
Agency Global Chief Operating Officer: | Sylvia Panico |
Agency Managing Director: | María García Herranz |
Agency Strategy Director: | Gabriella Teixeira |
Agency Head of Accounts: | Lucila Mengide |
Agency Account Director: | Adriana González |
Agency PR Director: | Sandra Azedo |
Agency PR Manager: | Isabel Amaro |
Agency Head of Strategy: | Daniela Bombonato |
Production Company: | Deseif Films, Madrid |
Production Managing Director: | Federico Calderón |
Production Company Videographer: | Brad Devinis |
Post-Production Company: | Deseif Films, Madrid |
Post-Producers: | Manuel Gavilán/Miguel Mateos |
Editor: | Cristian Migueliz |
Post Production DOOH Company: | Sistema del Solar, Valencia |
DOOH Production Company: | Morena Films, Madrid |
Sound Design Company: | Pickle Music, Madrid |
Production Recording Company: | Owley Studios, New York |
Photographer: | Brad Devinis |
Description:
Netflix wanted to globally communicate its next big sports content: the docuseries of Spanish tennis player Carlos Alcaraz.
To do so, they wanted to make a powerful and relevant action that would create a lot of buzz, especially among tennis fans.
Although the lead market for the action was Spain, the idea had to have a global character, as there was foreign media bought in the United States.