Bronze
Direct
B2B Communication
| Entrant: | Ogilvy, Chicago |
| Brand: | Workday |
| Title: | "Trolled by Rock & Roll" |
| Corporate Name of Client: | Workday |
| Client Company: | Workday, Pleasenton |
| Agency: | Ogilvy, Chicago |
| Chief Creative Officer: | Lisa Bright |
| Executive Creative Director: | Chris Turner |
| Group Creative Director: | Christine Montaquila |
| Associate Creative Directors: | Joe Benavente/Nicolai Michelsen |
| Senior Copywriter: | Hannah Daniels |
| Copywriter: | Allie Jones |
| Senior Art Director: | Abigail Todd |
| Art Director: | Barbara Polanco |
| Agency Designer: | Alexandra Davis |
| Agency Head of Production: | Jessica Nugent |
| Agency Executive Producers: | Seng Rimpakone/Mary Cheney |
| Agency Managing Director: | Dan La Russo |
| Agency SVP, Creative Communications: | Kappie Kopp |
| Agency Director of Business Affairs: | Heather Wiessman |
| Agency Executive Director: | Efren Gonzalez |
| Agency Head of Strategy: | Jared Gruner |
| Agency Brand Strategists: | Madeline Gore/Ifetayo JK |
| Agency Senior Account Executive: | Mia Akay |
| Agency Account Executive: | Lesly Mejia |
| Agency Senior Director, Social: | Jennifer Winberg |
| Agency Senior Social Strategist: | Ben Greengrass |
| Agency Social Editor: | Casey Barteau |
| Production Company: | O Positive, New York |
| Director: | Jim Jenkins |
| Executive Producers: | Marc Grill/Ralph Laucella |
| VFX Company: | Parliament, Los Angeles |
| VFX Supervisor: | Phil Crowe |
| VFX Producers: | Enca Kaul/Nora Brosnan/Rachel Greco |
| Lead Artists: | Eric Mason/Nathan Kane/Franz Kol/Lenz Kol/Sam Larson/Tim Miller |
| Edit Facility: | Cutters, Chicago |
| Editor: | Grand Gustafson |
| Assistant Editor: | Jack Taylor |
| Editorial Producers: | Heather Richardson/Yianni Frangos |
| Color Company: | Rare Medium, Brooklyn |
| Color Company Managing Director: | Heath Raymond |
| Colorist: | Fergus McCall |
| Sound Design Company: | Another Country, Chicago |
| Sound Design Company Managing Director: | Tim Konn |
| Sound Design Executive Producer: | Louise Rider |
| Sound Design Producer: | Josh Hunnicutt |
| Audio Engineers: | Jordan Stalling/Lucas Hansa |
| Music Production Company: | Elements, Santa Monica |
| Music Production Companies Executive Creative Directors: | Ian Dalsemer/J Bonilla/Dan Bewick/Andy Carroll |
| Music Executive Producer: | Nick Maker |
| Music Producers: | Gareth Smith/Habib Mourra/Belle Newman |
| Music Composers: | Reto Peter/Daniel Kempthorne |
| Song Title: | Getting Satisfaction |
Description:
To meet its goal of reaching $10 billion in annual revenue by 2025, Workday, a finance and HR software company, had to think beyond traditional messaging and influencers. If we wanted to reach our corporate audience- and get them to pay attention- we couldn’t act like every other B2B brand. We had to break convention.
And what better place to do it than the beating social media heart of corporate America--LinkedIn. Workday invited Billy Idol to become the first ever rock star B2B Influencer, having him join LinkedIn and troll execs in their most comfortable corporate environment with a warning: stop calling each other rock stars.
We took rock star rebellion and brought it straight to the heart of the corporate world, disrupting their online ’safe space’, and the usual corporate conversation.?