Bronze
Health & Wellness-Craft
Craft - Art Direction
| Entrant: | Area 23, an IPG Health Company, New York |
| Brand: | Aster |
| Title: | "Impossible Journey Film" |
| Corporate Name of Client: | ASTER, San Francisco |
| Client Companies Co-Founders: | Fifi Kara/Dr. Lailah Kara-Newton |
| Client Company Ashé Birthing Services: | Emilie Rodriguez |
| Client Company saveArose Foundation: | Bruce McIntyre |
| Client Company Co-founder/ Maryam: | Dr. Carla Williams |
| Agency: | Area 23, an IPG Health Company, New York |
| Chief Creative Officer: | Tim Hawkey |
| Executive Creative Directors - Art: | Eduardo Tavares/Tim Jones |
| Group Creative Director: | Guy Bricio |
| Creative Directors - Art: | Diego Tórgo/Sttenio Costa/Patrycja Lukjanow |
| Creative Director - Copy: | Danielle Decatur |
| Agency Copy: | Albania Salas |
| Art Supervisor: | Dane Phillip |
| Agency Executive Producer: | Andrew Pearson |
| Agency Screenwriter: | Viton Araujo |
| Agency Group Executive Integrated Producer: | Saul Metnick |
| Agency Integrated Producer: | Nicole Hornbeck |
Description:
Impossible Journey the project and short film tell the true story of Black mothers in America, told through the lens of a stork tasked with delivering her baby.
Throughout the delivery the stork endures a gauntlet of dangers, representing the dire health risks of expecting Black mothers face, which contributes to 3X risk of death for Black women during childbirth. This is contrasted with the easy and uneventful journey of another stork, representing the experience of white moms.
Each scene is hand painted, at the end the film culminates with a live action reading of an original poem by Bruce McIntyre, a dad who tragically lost his partner, Amber Rose Isaac during the delivery of their son in 2020.