Bronze
TV & Cinema
Beverages - Alcoholic
| Entrant: | LePub, Milan |
| Brand: | Heineken |
| Title: | "True Hardcore Fans" |
| Corporate Name of Client: | Heineken |
| PR Consultant: | Eleonora Botta |
| Agency: | LePub, Milan |
| Agency Global CEO LePub, CCO Publicis Worldwide: | Bruno Bertelli |
| Global Chief Creative Officer: | Cristiana Boccassini |
| Chief Creative Officer: | Mihnea Gheorghiu |
| Executive Creative Director: | Eoin Sherry |
| Creative Directors: | Marie Poumeyrol/Nick Bakshi |
| Associate Creative Directors: | Adina Cirstea/Daniele Tesi |
| Copywriter: | Mattia Pavin |
| Art Directors: | Nicolò Pavin/Luca Nante |
| Agency Art Buyers: | Caterina Collesano/Luca Casieri/Cinzia Morandi |
| Agency Head of Production: | Francesca Zazzera |
| Agency Producers: | Margherita Fonseca/Sabrina Sanfratello |
| Agency Global Head of PR & Communication: | Isabella Cecconi |
| Agency Chief Strategy Officer: | Sol Ghafoor |
| Agency Strategy Directors: | James Moore/Shane Roche/Ilko Petkov |
| Agency Account Executives: | Francesca Gatti/Chiara Allievi |
| Agency Group Account Director: | Giulia Melegati |
| Agency Account Directors: | Shirine Aoun/Davide Corti/Marta Dell’Adami |
| Production Company: | SMUGGLER |
| Director: | Mark Molloy |
| Director of Photography: | Mattias Rudh |
| Post-Production Company: | Prodigious, Milan |
| Editor: | Fabrizio Squeo |
Description:
They know all the lyrics to the chants, they go to the stadium every Sunday, they’re loud and hard to be around. Hardcore football fans, right? The truth is there are more hardcore fans out there, but their behaviour is not always the one we’d expect.
Through research and social media listening we found real stories of fans that are not similar to the ones we keep seeing in the media.
Hardcore fans are those who watch the match any day, even on their wedding day. Those who name their kids and pets after their favorite football players. Or those who always find a way to get an autograph.
That’s how a priest and a waitress became characters in our film. They are the true hardcore fans that no one thinks of as being hardcore.
The scenes from the film were inspired by trends and news from the football world. Such as the much talked transfer of Romelu Lukaku or the anonymous Brazilian fan who left his entire estate to Neymar.