Bronze
Design
Craft - Illustration
| Entrant: | LePub, Milan |
| Brand: | Marvis |
| Title: | "Marvel Your Routine" |
| Corporate Name of Client: | Marvis |
| Head of Client Services: | Giada Salerno |
| Agency: | LePub, Milan |
| Agency Global CEO, CCO Publicis Worldwide: | Bruno Bertelli |
| Global Chief Creative Officer: | Cristiana Boccassini |
| Chief Creative Officer: | Mihnea Gheorghiu |
| Executive Creative Director: | Domenico Manno |
| Associate Creative Directors: | Alessandro Agnellini/Daniela De Seta/Dario Citriniti |
| Copywriters: | Natasha Anatra/Francesco Codemo |
| Art Directors: | Ann Jennifer Tiamzon/Emanuela Gein Lombardi |
| Agency Head of Production: | Francesca Zazzera |
| Agency Producers: | Cinzia Morandi/Erica Lora Lamia |
| Agency Global Head of Content & Social: | Valentina Salaro |
| Agency Chief Digital Officer: | Vittorio Cafiero |
| Agency Digital Designer: | Federica Muscillo |
| Agency Social Media Managers: | Ambra Ginestra/Daniele Benvenuti |
| Agency Global Head of PR & Communication: | Isabella Cecconi |
| Agency Strategic Planner: | Tumay Mavi |
| Agency Strategy Directors: | Monica Radulescu/Vanessa Satta/Guilherme Sampaio Souza/Ilko Petkov |
| Agency Account Manager: | Antonella De Rosa |
| Production Company: | POCKO |
Description:
Marvis, the Italian toothpaste brand known for its delightfully surprising tastes and beautiful design, wants to challenge the notion that oral hygiene is a tasteless, clinical chore through a new and fresh positioning: “Marvel your routine”. A farewell to a boring routine and a welcome to a toothpaste experience like no other.
The campaign features talented illustrators from all over the world.
By creating unique and captivating stories that showcase the different flavors, Japanese Sawako Kabuki, Italian Sebastiano Fossali and French Simon Landrein celebrate the unique and eye-catching stories of the brand’s exuberant and refreshing attitude.