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Entrant: LePub, Milan
Brand: Marvis
Title: "Marvel Your Routine"
Corporate Name of Client: Marvis
Head of Client Services: Giada Salerno
Agency: LePub, Milan
Agency Global CEO, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Domenico Manno
Associate Creative Directors: Alessandro Agnellini/Daniela De Seta/Dario Citriniti
Copywriters: Natasha Anatra/Francesco Codemo
Art Directors: Ann Jennifer Tiamzon/Emanuela Gein Lombardi
Agency Head of Production: Francesca Zazzera
Agency Producers: Cinzia Morandi/Erica Lora Lamia
Agency Global Head of Content & Social: Valentina Salaro
Agency Chief Digital Officer: Vittorio Cafiero
Agency Digital Designer: Federica Muscillo
Agency Social Media Managers: Ambra Ginestra/Daniele Benvenuti
Agency Global Head of PR & Communication: Isabella Cecconi
Agency Strategic Planner: Tumay Mavi
Agency Strategy Directors: Monica Radulescu/Vanessa Satta/Guilherme Sampaio Souza/Ilko Petkov
Agency Account Manager: Antonella De Rosa
Production Company: POCKO

Description:
Marvis, the Italian toothpaste brand known for its delightfully surprising tastes and beautiful design, wants to challenge the notion that oral hygiene is a tasteless, clinical chore through a new and fresh positioning: “Marvel your routine”. A farewell to a boring routine and a welcome to a toothpaste experience like no other.

The campaign features talented illustrators from all over the world.

By creating unique and captivating stories that showcase the different flavors, Japanese Sawako Kabuki, Italian Sebastiano Fossali and French Simon Landrein celebrate the unique and eye-catching stories of the brand’s exuberant and refreshing attitude.