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Entrant: Ogilvy, New York
Brand: Powerade
Title: "The Vault"
Corporate Name of Client: The Coca-Cola Company
Client Company: The Coca-Cola Company
Client Company Producer: Maria Silva
Clients: Manolo Arroyo/Matrona Filippou/Islam ElDessouky/Gui Glezer/Shevon Gibbons/Constanza Flores/Vijay Parasuraman/Bradford Ross/Danial Dao/Francesca Aguilar Mussapp/Maraiano Moro
Media Company: Essence Mediacomm
Media Company E2E Strategy Director: Edward Lee
PR Company: Ogilvy PR, New York
PR Company Global CEO, Ogilvy PR & Influence: Julianna Richter
PR Company Vice President, Consumer PR: Erin Buchanan
Agency: Ogilvy , New York
Global Chief Creative Officer: Liz Taylor
Agency Global Executive Creative Director: Guillermo Vega
Creative Director - Art: Caio Batista
Creative Director - Copy: Andre Santa Cruz
Senior Copywriter: Alexa Padron
Senior Art Director: Anika Grube
Agency Chief Strategy Officer: Anibal Casso
Agency Global Client Lead: Liam Parker
Agency Creative Ops and PM: Justin Gitterman
Agency Strategy Directors: Margaret Dick/Amadeo Plaza
Agency Account Executive: Natalie McAleer
Agency Account Supervisor: Eva Lampell
Agency Account Director: Witt DeLuca
Agency WPP Open X CEO: Laurent Ezekial
Agency WPP Open X, Global Chief Creative Officer: Andrew Keller
Agency WPP Head of Social: Erin Jacobsen
Agency WPP Open X CSO: Chris Binns
Production Companies: Hogarth/Somesuch, Los Angeles
Hogarth Executive Producer: Bronwen Lonsdale
Hogarth Production Company Chief Production Officer: Tania Sethi
Hogarth Production Company Senior Content Producer: Catrina Siu
Hogarth Editor: Yinka Soda
Hogarth Production Company Business Affairs Manager: Tejaswita Desai
Post-Production Company: Blacksmith, New York
Motion Designers: Jorge Mondragon/Marlon Morina
Edit Facility: Trim, London
Colorist: Luca Leocadio
Sound Designers: Henning Knoepfel/Jack Patterson
Audio Engineer: Miles Regan
Music Production Company: Soundtree, London
Music Producers: Luke Fabia/Peter Raeburn
Music Supervisors: Jay James/Colin McIlhagga
Music Performed By: Mara Carlyle/Megan Wyler/Iyla Raeburn/Peter Raeburn/John Mourounas
Design Director: Jake Richardson

Description:
During the 2021 Tokyo Olympics, Simone Biles — considered the greatest gymnast of all time — shocked the world when she withdrew from competition. Simone was held up as a symbol of gymnastic perfection, and the pressure she felt — from the world and herself — was too heavy a burden. She needed to take a pause and get her head right.

But instead of support, she was condemned as weak, unpatriotic, and damaging to her team.

Yet, this moment of vulnerability revealed a deeper strength: the courage to prioritize mental health over medals, setting a powerful example for athletes and spectators alike. And the wait was worthwhile. Because when Simone returned to competition in 2023, she came back stronger than ever.

Powerade stood by her side when few others did, recognizing that Pause Is Power. Simply put, together with Simone, we wanted to prove that the haters were wrong.