Bronze
Production & Post-Production
Editing
| Entrant: | Ogilvy, New York |
| Brand: | Powerade |
| Title: | "The Vault" |
| Corporate Name of Client: | The Coca-Cola Company |
| Client Company: | The Coca-Cola Company |
| Client Company Producer: | Maria Silva |
| Clients: | Manolo Arroyo/Matrona Filippou/Islam ElDessouky/Gui Glezer/Shevon Gibbons/Constanza Flores/Vijay Parasuraman/Bradford Ross/Danial Dao/Francesca Aguilar Mussapp/Maraiano Moro |
| Media Company: | Essence Mediacomm |
| Media Company E2E Strategy Director: | Edward Lee |
| PR Company: | Ogilvy PR, New York |
| PR Company Global CEO, Ogilvy PR & Influence: | Julianna Richter |
| PR Company Vice President, Consumer PR: | Erin Buchanan |
| Agency: | Ogilvy , New York |
| Global Chief Creative Officer: | Liz Taylor |
| Agency Global Executive Creative Director: | Guillermo Vega |
| Creative Director - Art: | Caio Batista |
| Creative Director - Copy: | Andre Santa Cruz |
| Senior Copywriter: | Alexa Padron |
| Senior Art Director: | Anika Grube |
| Agency Chief Strategy Officer: | Anibal Casso |
| Agency Global Client Lead: | Liam Parker |
| Agency Creative Ops and PM: | Justin Gitterman |
| Agency Strategy Directors: | Margaret Dick/Amadeo Plaza |
| Agency Account Executive: | Natalie McAleer |
| Agency Account Supervisor: | Eva Lampell |
| Agency Account Director: | Witt DeLuca |
| Agency WPP Open X CEO: | Laurent Ezekial |
| Agency WPP Open X, Global Chief Creative Officer: | Andrew Keller |
| Agency WPP Head of Social: | Erin Jacobsen |
| Agency WPP Open X CSO: | Chris Binns |
| Production Companies: | Hogarth/Somesuch, Los Angeles |
| Hogarth Executive Producer: | Bronwen Lonsdale |
| Hogarth Production Company Chief Production Officer: | Tania Sethi |
| Hogarth Production Company Senior Content Producer: | Catrina Siu |
| Hogarth Editor: | Yinka Soda |
| Hogarth Production Company Business Affairs Manager: | Tejaswita Desai |
| Post-Production Company: | Blacksmith, New York |
| Motion Designers: | Jorge Mondragon/Marlon Morina |
| Edit Facility: | Trim, London |
| Colorist: | Luca Leocadio |
| Sound Designers: | Henning Knoepfel/Jack Patterson |
| Audio Engineer: | Miles Regan |
| Music Production Company: | Soundtree, London |
| Music Producers: | Luke Fabia/Peter Raeburn |
| Music Supervisors: | Jay James/Colin McIlhagga |
| Music Performed By: | Mara Carlyle/Megan Wyler/Iyla Raeburn/Peter Raeburn/John Mourounas |
| Design Director: | Jake Richardson |
Description:
During the 2021 Tokyo Olympics, Simone Biles — considered the greatest gymnast of all time — shocked the world when she withdrew from competition. Simone was held up as a symbol of gymnastic perfection, and the pressure she felt — from the world and herself — was too heavy a burden. She needed to take a pause and get her head right.
But instead of support, she was condemned as weak, unpatriotic, and damaging to her team.
Yet, this moment of vulnerability revealed a deeper strength: the courage to prioritize mental health over medals, setting a powerful example for athletes and spectators alike. And the wait was worthwhile. Because when Simone returned to competition in 2023, she came back stronger than ever.
Powerade stood by her side when few others did, recognizing that Pause Is Power. Simply put, together with Simone, we wanted to prove that the haters were wrong.