Gold
Billboard
Innovative Use of Billboard
| Entrant: | Ogilvy India, Mumbai |
| Brand: | Brooke Bond Taj Mahal Tea |
| Title: | "Megh Santoor" |
| Corporate Name of Client: | Unilever |
| Client Company: | Hindustan Unilever Limited, Mumbai |
| Clients: | Shiva Krishnamurthy/Madhura Prabhudesai |
| Media Company: | Rapport, Mumbai |
| Media Planners: | Ankur Garg/Deesha Shah/Isita Das/Varun Shah/Ugandhar Saggu |
| Agency: | Ogilvy India, Mumbai |
| Agency Executive Chairperson: | Hephzibah Pathak |
| Global Chief Creative Officer: | Liz Taylor |
| Agency Chief Creative Officer, Asia Pacific: | Reed Collins |
| Chief Creative Officers: | Kainaz Karmakar/Harshad Rajadhyaksha/Sukesh Nayak |
| Executive Creative Director: | Fritz Gonsalves |
| Group Creative Director: | Jayesh Raut |
| Creative Director - Art: | Nirav Khant |
| Creative Director - Copy: | Varun Sharma |
| Copywriters: | Fritz Gonsalves/Varun Sharma |
| Art Directors: | Jayesh Raut/Nirav Khant |
| Agency Chief Strategy Officer: | Prem Narayan |
| Agency Strategic Planners: | Karishma Gupta/Aatman Pawar |
| Agency Business Director: | Nikhil Mohan |
| Agency Account Team: | Shrenika Ajeet/Neville Katrak/ Padma Badodekar |
| Production Company: | Absolute Pictures , Mumbai |
| Director: | Jaideep Duhaan |
| Executive Producer: | Prafull Sharma |
| Producer: | Heli Ajmera |
| Music Supervisor: | Taufiq Qureshi |
Description:
The?'Megh Santoor'?is a rain-powered musical billboard. Combining?'Megh'?(rainclouds) with?'Santoor'?(Indian String Instrument), the billboard performs the Raag Megh Malhaar, a symphony inspired by the rain and performed at its?arrival.?
Featuring an array of mallets and strings, each mallet came with a rainwater container, while each string carried a distinct musical note. When rain filled the containers, the mallets?were lifted. As they lifted, the water drained out, causing them to fall and strike the strings, producing musical notes.
The Megh Santoor was strategically installed at the busy Vijayawada Railway Station, taking advantage of the fact that tea stalls are ever present at these locations.?In the?end, we?ensured that thousands of people could enjoy their piping hot cups of tea while listening to a one-of-a-kind musical performance.