Bronze
Design
Editorial Design
| Entrant: | Scholz & Friends, Berlin |
| Brand: | Frankfurter Allgemeine Zeitung |
| Title: | "The 100th Edition" |
| Corporate Name of Client: | Frankfurter Allgemeine Zeitung |
| Client Company: | Frankfurter Allgemeine Zeitung, Frankfurt |
| Chief Marketing Officer: | Yamina Grossmann |
| PR Company: | Scholz & Friends |
| PR Consultant: | Martin Bieber |
| Agency: | Scholz & Friends, Berlin |
| Chief Creative Officer: | Matthias Spaetgens |
| Creative Directors: | Philipp Weber/Mirko Derpmann/Felix John |
| Agency DoP: | Daniel Klessig |
| Agency Editors: | Thomas Griesbach/Daniel Klessig |
| Agency Editorial Content: | Simon Albers/Jens Twiehaus/Alexander Tietz |
| Agency Managing Partner: | Stefan Wegner |
| Agency Managing Director Creation: | Robert Krause |
| Agency Account Managers: | Christin Heiduk/Salvatore Amato |
| Photographer: | Wim Wenders |
| Photography Studio Producer: | Hans Starck |
| Consultant: | Tonio Kröger |
Description:
Since its foundation, the F.A.Z. has advertised with the greatest asset it has: its readers. Over 25 years ago, the existing signet of the brilliant mind and the claim "There's always a brilliant mind behind it", which have existed since the 1950s, were revitalised.
So far 99 distinguished figures – many famous politicians, scientists, business executives, artists, and athletes among them – have been photographed reading the F.A.Z. in a typical, often very personal setting. True to the claim “There’s always a brilliant mind behind it” with the face hidden behind the newspaper.
As a powerful sign against ignorance in the face of resurgent racism and antisemitism, the 100th motif shows Holocaust survivor Margot Friedländer (102) in the centre of the Memorial to the Murdered Jews of Europe in Berlin. Photographed by film director Wim Wenders, it was published on Holocaust Memorial Day on 27 January.