Bronze
Audio & Radio
Humor
| Entrant: | DAVID Madrid, Madrid |
| Brand: | Halls - Breathe Through It |
| Title: | "Chatstreet Boys" |
| Corporate Name of Client: | Mondelez |
| Client Company: | Mondelez, Sao Paulo |
| Client Company Senior Vice President Global Brands: | Mie-Leng Wong |
| Client Company Senior Global Brand Manager: | Julia Galli Salgado Junqueira |
| Client Company Global Brand Manager: | Deborah Caarlessi |
| Client Company Global Brand Marketing: | Laura Flanigan |
| Agency: | DAVID Madrid, Madrid |
| Global Chief Creative Officer: | Pancho Cassis |
| Chief Creative Officer: | Saulo Rocha |
| Group Creative Director: | David Krueger |
| Creative Directors: | Pedro Sattin/Sébastien Rouvière |
| Copywriter: | Hernán Irarrazabal |
| Art Director: | María Espada |
| Agency Head of Art: | Camilo Jiménez |
| Agency Head of Production: | Alejandro Falduti |
| Agency Senior Producers: | Diego Baltazar/Laura Escobar |
| Agency Chief Operating Officer: | Sylvia Panico |
| Agency Managing Director: | María García Herranz |
| Agency Heads of Account: | Lucila Mengide/Mariana D'Aprile |
| Agency Group Account Directors: | Marina Leite/Alec Cocchiaro |
| Agency Global PR Director: | Sandra Azedo |
| Agency PR Manager: | Isabel Amaro |
| Production Company: | Hogarth Worldwide, Madrid |
| Executive Producer: | Olivia López |
| Editor: | Jaime Murciego |
| Production Company Head of Post: | Elena Nebreda |
| Production Companies Post Coordinators: | Martin Sandlien/Victor González |
| Sound Design Company: | Pickle Music, Madrid |
| Sound Engineers: | Agustín Sebastian/Jacinto González |
| Music Production Company: | Pickle Music, Madrid |
| Music Production Company Music Director: | Alexis Estiz |
| Music Composer: | Alexis Estiz |
Description:
In the past the brand has aimed this breathing to help people attain success in epic situations like reaching the top of a mountain, riding a wave or the moment before your wedding or a job interview.
But we took a new approach by helping people breathe through everyday moments.
The brief was to create ideas that helped people feel ready to take on the moment, but breathing should be a constant practice in our days, and it shouldn’t be reserved only for the big situations but can help us through everyday moments.
So, the campaign encourages people to breathe throughout the day even in those little moments that feel tense and complicated. Because when you just take a breath, you’ll realise, that more often than not, everything will be okay.