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Entrant: Ogilvy, New York
Brand: Coca-Cola
Title(s): "Pressed", "Twisted", "Squashed"
Corporate Name of Client: The Coca-Cola Company
Client Company: The Coca-Cola Company
Client President: Selman Carega
Client Company Global Vice President Creative @ Coca-Cola: Islam ElDessouky
Client Company EVP & Global Chief Marketing Officer: Manolo Arroyo
Client Company Vice President of Marketing Coca-Cola Trademark: Ulises Ramirez Bourget
Client Company Chief Marketing LATAM: Claudia Navarro
Client Company Global VP of Integrated Marketing Experience (IMX): Vijay Parasuraman
Client Company Senior Director Creative Strategy Coca-Cola LATAM: Luciana Mendes
Client Company Creative Strategist: Yanina Bentancor
Client Company Director, Trademark Counsel: Manuel Salgado
Client Company Internal Comms & Brand PR South Latin Coordinator: Rodrigo Mascarenhas
Client Company Senior Media Manager: Maria Luisa Kruel
Client Company Senior Director Media Consumer & Shopper South Zone LATAM: Carla Dart
Client Company Marketing Director, Brand Lead Brazil: Mariana David
Client Companies Front Line Marketing Director, Argentina & Uruguay: Gabriela Carracedo/Maria Victoria Castagnino
Client Company Manager Media Planning, South Zone LATAM: Florencia Ciani
Client Company Senior Director Legal Counsel: Charlotte Murphy
Client Company Senior Director, Sustainability Communications: Ana Zenatti
Client Company Senior Director I, Trademark Counsel: Leah Feinman
Client Company Director, Brand Public Relations: Amy Selwood
Client Company Senior Director, Content & Creative, Coca-Cola: Chase Abraham
Client Company Senior Content Director, Coca-Cola: Yugo Motta Aragao
Client Company Senior Manager, Coca-Cola Creative: Pauline Enahora
Agency: Ogilvy, New York
Agency Global CEO, Ogilvy PR: Juliana Richter
Global Chief Creative Officer: Liz Taylor
Agency Global Deputy Chief Creative Officer: Joe Sciarrotta
Chief Creative Officer: Samira Ansari
Executive Creative Director: Andrew Hunter
Agency Global Executive Creative Director: Guillermo Vega
Agency CEO, LATAM: Horacio Genolet
Creative Directors: Alice Teruzzi/Francesca Ferracini
Senior Copywriter: Peter McInnis
Senior Art Director: Woo Jae Yoon
Agency Chief Strategy Officer: Anibal Casso
Agency Strategy Director: Margaret Dick
Agency Executive Group Director: Shani Athureliya
Agency Account Supervisor: Eva Lampell
Agency Global Client Lead: Liam Parker
Agency Senior Project Manager: Sarah Scardillo
Agency Creative Ops & PM: Justin Gitterman
Agency Global Head of Consumer PR: Matt Buchanan
Agency Head of Consumer PR, Ogilvy UK: Jane Fearly
Agency WPP Open X, Global Chief Creative Officer: Andrew Keller
WPP Open X CEO: Laurent Ezekial
Production Companies: Lobo, Sao Paulo/ Heavy Duty Projects/Hogarth
Lobo Managing Partner: Luis Ribeiro
Executive Producer: Su Constantine
Heavy Duty Projects Executive Producer: Zach Pollakoff
Hogarth Head of Production: Dave Rolfe
Hogarth Executive Producer: Dena Lenard
Producer: Vitor David

Description:
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.