Silver
Production & Post-Production
Visual Effects
| Entrant: | The Mill, London |
| Brand: | Smirnoff |
| Title: | "Atomic" |
| Corporate Name of Client: | Diagio - Smirnoff |
| Client Company: | Smirnoff, London |
| Head of Global Brand Marketing: | Stephanie Jacoby |
| Agency: | McCann , New York |
| Group Creative Directors: | Guilherme Racz/Lucas Casao |
| Creative Director: | Camilla Ciappina |
| Agency Executive Producer: | Judi Nierman |
| Agency Producer: | Christine Clavio |
| Production Company: | Riff Raff Films, London |
| Director: | The Sacred Egg |
| 1st AD: | Jez Oakley |
| Executive Producer: | Jane Tredget |
| Producer: | Matthew Posner |
| Production Designer: | David Hindle |
| Post-Production Company: | The Mill, London |
| Executive Post-Producer: | Louise Unwin |
| Post-Producer: | Polly Roberts |
| VFX Company: | The Mill, London |
| VFX Supervisors: | Pete Hodsman/Vittorio Barabani |
| VFX Producer: | Polly Roberts |
| Lead Artists: | Roman Vrbonsky/Dimitri Allonneau/Victor Skarbye/Thanos Topouzis |
| 2D Artists: | Giacomo Verri/Matthew McDougal |
| Animation Company: | The Mill , London |
| Animators: | Chris Welsby/Rachel Ward/George Rigby/Alberto Lara |
| Color Company: | The Mill, London |
| Colorist: | Peter Oppersdorff |
Description:
Smirnoff, the world's #1 vodka, has announced multimarket activations to boldly champion the power of the collective and reignite social connections around the world, in a celebration of the spark that's created when different people, flavours and ingredients come together.
With a little help from us, Smirnoff created a new global creative Atomic to underpin the activity, bringing their inclusive ethos to life through a playful "life is like a cocktail" metaphor.
Embodying the spirit of togetherness, the spot shows a diverse group of people spontaneously turning into bubbles which mix together before turning back into human form and finally connecting with one another.
In order to create this intensely enjoyable spot, our team delved into the intricate world of transformations, where characters seamlessly morphed into four distinct spheres, each symbolizing an element of their costume.