Bronze
Production & Post-Production
Cinematography
| Entrant: | Saatchi & Saatchi Germany, Düsseldorf |
| Brand: | Deutsche Telekom |
| Title: | "More Light" |
| Corporate Name of Client: | Deutsche Telekom AG, Bonn |
| Client Company Chief Brand Officer Deutsche Telekom AG: | Ulrich Klenke |
| Client Company VP Marketing Communications Strategy & Media: | Dr. Christian Hahn |
| Client Company Strategie Marketing Kommunikation - Projektleitung: | Carolin Kunz |
| Client Company Head of Group Media: | Daniel Jäger |
| Client Company Cluster Social Engagement, Group Corporate Responsibility: | Sabrina Haag |
| Client Company Press Relations Officer: | René Bresgen |
| Media Companies: | Mindshare/emetriq |
| Media Company Group Head Client Service, Mindshare GmbH: | Rene Saglimbeni |
| Media Company Account & Performance Manager Team Lead, emetriq GmbH: | Jessica Bänsch |
| Agency: | Saatchi & Saatchi Germany, Düsseldorf |
| Chief Creative Officer - Publicis Groupe Germany: | Dennis May |
| Creative Director - Art: | Tomas Tulinius |
| Creative Director - Copy: | Stephan Schaefer |
| Agency Producer: | Christine Kastens |
| Agency Executive Business Director: | Katrin Spiegel |
| Agency Business Director: | Anne Schlicht |
| Production Company: | Tempomedia Filmproduktion, Berlin |
| Director: | Eugen Merher |
| Executive Producer: | Uli Ulbrich |
| Producer: | Christian Gilardoni |
| Director of Photography: | Mortimer Hochberg |
| VFX Company: | Spellwork, Berlin |
| VFX Editor: | Timo Fritsche |
| VFX Company Grading: | Mike Bothe |
| Music Production Company: | Wolfsrudel, Berlin |
| Music Executive Producer: | Alexander David Wolf |
| Music Composer: | Alexander David Wolf |
| Music Lyricists: | Ibadet Ramadani/Martin Gallop |
| Music Performed By: | Ibadet Ramadani |
| Song Title: | Fight for you |
Description:
Online hate never just stays online. The consequences can also be seen in the real world.
Anxiety, depression and even suicidal thoughts are much more pronounced among those affected by hate speech. They feel exposed. Hate comments weight heavy and seem larger than life.
So we decided to show them exactly like that: huge, visible from afar, glowing menacingly in the dark.
But we also showed what a solution could look like, what it must look like in 2024: Switch on the light and stand together against hate.