Silver
Design
Direct Marketing - Consumer
| Entrant: | LePub, Milan |
| Brand: | Heineken |
| Title: | "The Boring Phone" |
| Corporate Name of Client: | Heineken |
| Client Company: | Heineken, Amsterdam |
| PR Company: | The Romans, London |
| PR Consultants: | Carol Verde/Eleonora Botta |
| Agency: | LePub, Milan/LePub, Singapore |
| Agency Global CEO LePub, CCO Publicis Worldwide: | Bruno Bertelli |
| Global Chief Creative Officer: | Cristiana Boccassini |
| Chief Creative Officer: | Mihnea Gheorghiu |
| Executive Creative Directors: | Andrey Tyukavkin/Eoin Sherry/Cyril Louis |
| Creative Directors: | Corina Patraucean/Rainor Marinho/Jack Christensen/Sergey Mast |
| Associate Creative Directors: | Valentino Borghesi/Geo Joseph/Roberto Ardigò/Rudy Zulkifly/Yuste de Lucas |
| Copywriters: | Cristiana Candido/Nikolay Malchev |
| Art Directors: | Flavia Conti/Alejandro Gutierrez/Peter Sjo |
| Agency Head of Art: | Andrea Ferlauto |
| Agency Print Producers: | Daniela Inglieri/Tina Paolella |
| Agency Art Buyers: | Caterina Collesano/Giorgia Bellondi |
| Agency Head of Production: | Francesca Zazzera |
| Agency Head of TV: | Anna Sica |
| Agency Producers: | Matilde Bonanni/Sabrina Sanfratello |
| Agency Chief Digital Officer: | Vittorio Cafiero |
| Agency Chief Innovation Officer: | Charles Laporte Aust |
| Agency Chief Technology Officer: | Mauro Mazzei |
| Agency Creative Innovation Manager: | Francois Rousseau |
| Agency Project Managers: | Kejsi Haxhi/Adriana Dinu/Keefe Cordeiro |
| Agency Global Head of PR & Communication: | Isabella Cecconi |
| Agency Chief Strategy Officer: | Sol Ghafoor |
| Agency Strategy Directors: | Monica Radulescu/Adam Lotz/Ilko Petkov |
| Agency Account Executive: | Candida Franchi |
| Agency Group Account Directors: | Ilaria Castiglioni/Luigi Palma |
| Agency Account Director: | Rossana de Rosa |
| Production Companies: | SOMESUCH, London/LeGarage, Milan |
| Director: | Rollo Jackson |
| Executive Producer: | Tash Tan |
| Producer: | Emory Ruegg |
| Director of Photography: | Nikita Kuzmenko |
| Post-Producers: | Fabrizio Squeo/Enrico Munarini |
Description:
Smartphones are now better than ever: they have a functionality for (almost) any need, and provide a smooth and incredibly interesting experience for users. Maybe they are a little too interesting, and being constantly connected isn’t that great for human connections.
Heineken created ‘The Boring Phone’, a phone to help people to socialise, in real life. The Boring Phone boasts about what the phone can’t do, and exists to bring to retrolicious transparent light the issue of over-connection. Designed with a newtro transparent style by fashion curators Bodega, and with the help of the iconic makers of Nokia, the phone was made in limited quantities to fit with the necessities of gen-z, connecting with the current zeitgeist around digital detox.
Heineken showcased with this device the importance of disconnecting to connect with others.