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Entrant: LePub, Milan
Brand: Heineken
Title: "The Boring Phone"
Corporate Name of Client: Heineken
Client Company: Heineken, Amsterdam
PR Company: The Romans, London
PR Consultants: Carol Verde/Eleonora Botta
Agency: LePub, Milan/LePub, Singapore
Agency Global CEO LePub, CCO Publicis Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Directors: Andrey Tyukavkin/Eoin Sherry/Cyril Louis
Creative Directors: Corina Patraucean/Rainor Marinho/Jack Christensen/Sergey Mast
Associate Creative Directors: Valentino Borghesi/Geo Joseph/Roberto Ardigò/Rudy Zulkifly/Yuste de Lucas
Copywriters: Cristiana Candido/Nikolay Malchev
Art Directors: Flavia Conti/Alejandro Gutierrez/Peter Sjo
Agency Head of Art: Andrea Ferlauto
Agency Print Producers: Daniela Inglieri/Tina Paolella
Agency Art Buyers: Caterina Collesano/Giorgia Bellondi
Agency Head of Production: Francesca Zazzera
Agency Head of TV: Anna Sica
Agency Producers: Matilde Bonanni/Sabrina Sanfratello
Agency Chief Digital Officer: Vittorio Cafiero
Agency Chief Innovation Officer: Charles Laporte Aust
Agency Chief Technology Officer: Mauro Mazzei
Agency Creative Innovation Manager: Francois Rousseau
Agency Project Managers: Kejsi Haxhi/Adriana Dinu/Keefe Cordeiro
Agency Global Head of PR & Communication: Isabella Cecconi
Agency Chief Strategy Officer: Sol Ghafoor
Agency Strategy Directors: Monica Radulescu/Adam Lotz/Ilko Petkov
Agency Account Executive: Candida Franchi
Agency Group Account Directors: Ilaria Castiglioni/Luigi Palma
Agency Account Director: Rossana de Rosa
Production Companies: SOMESUCH, London/LeGarage, Milan
Director: Rollo Jackson
Executive Producer: Tash Tan
Producer: Emory Ruegg
Director of Photography: Nikita Kuzmenko
Post-Producers: Fabrizio Squeo/Enrico Munarini

Description:
Heineken is all about creating a fresher world through the power of socialisation. And social life was more interesting when phones were more boring.

Smartphones are now better than ever: they have a functionality for (almost) any need, and provide a smooth and incredibly interesting experience for users. Maybe they are a little too interesting, and being constantly connected isn’t that great for human connections.

Heineken created ‘The Boring Phone’, a phone to help people to socialise, in real life. The Boring Phone boasts about what the phone can’t do, and exists to bring to retrolicious transparent light the issue of over-connection. Designed with a newtro transparent style by fashion curators Bodega, and with the help of the iconic makers of Nokia, the phone was made in limited quantities to fit with the necessities of gen-z, connecting with the current zeitgeist around digital detox.

Heineken showcased with this device the importance of disconnecting to connect with others.