Silver
Design
Craft - Photography Campaign
| Entrant: | Design Army, Washington, DC |
| Brand: | Hong Kong Ballet |
| Title(s): | "Tutu Academy - Brand Photography", "Tutu Academy - Brand Photography", "Tutu Academy - Brand Photography", "Tutu Academy - Brand Photography", "Tutu Academy - Brand Photography", "Tutu Academy - Brand Photography", "Tutu Academy - Brand Photography" |
| Corporate Name of Client: | Hong Kong Ballet |
| Client Creative Director: | Septime Webre |
| Agency: | Design Army , Washington, DC |
| Agency Chief Executive Officer: | Jake Lefebure |
| Chief Creative Officer: | Pum Lefebure |
| Creative Directors: | Sucha Becky/Heloise Condroyer/Mariela Hsu |
| Agency Graphic Designers: | Jason Chae/Chloe Jung/Momo Jiang/Richard Liu |
| Producers: | Erin Winebrenner/Karen Lam |
| Photographer: | Dean Alexander |
| Retoucher: | Kristen Monthei |
| Consultancy Company Wardrobe: | Christine de Lassus |
Description:
To celebrate the 45th anniversary of Hong Kong Ballet — and opening of its first-ever ballet academy—we conceived a crazy inventive campaign that celebrates the universal language of dance.
Wholly authentic to Hong Kong culture—while mashing inspo from Degas’ ballerina portraits, the Renaissance age, and artistic hip hop—the film reimagines classic ballet like you’ve never seen.
From the wildly witty “Tutu Academy” to the sci-fi extraterrestrial, it’s a defiantly unconventional, joyful journey connecting everyone—even aliens—to dance’s unearthly magic.