Gold
Design
Craft - Art Direction
| Entrant: | Design Army, Washington, DC |
| Brand: | Hong Kong Ballet |
| Title: | "Tutu Academy" |
| Corporate Name of Client: | Hong Kong Ballet |
| Agency: | Design Army , Washington DC |
| Agency Chief Executive Officer: | Jake Lefebure |
| Chief Creative Officer: | Pum Lefebure |
| Creative Directors: | Sucha Becky/Heloise Condroyer/Mariela Hsu |
| Agency Graphic Designers: | Jason Chae/Chloe Jung/Momo Jiang/Richard Liu |
| Production Company: | LAMKA & CO |
| Director: | Dean Alexander |
| 1st AD: | Erin Winebrenner |
| Producer: | Karen Lam |
| Director of Photography: | Andrew Stobridge |
| VFX Company: | TONIC |
| Editor: | David Grossbach |
| Color Company: | COMPANY 3 |
| Colorist: | Parker Jarvie |
| Music Production Company: | Squeak E Clean |
| Music Executive Producer: | Simon Lister |
| Consultancy Company Wardrobe: | Christine de Lassus |
Description:
To celebrate the 45th anniversary of Hong Kong Ballet — and opening of its first-ever ballet academy—we conceived a crazy inventive campaign that celebrates the universal language of dance.
Wholly authentic to Hong Kong culture—while mashing inspo from Degas’ ballerina portraits, the Renaissance age, and artistic hip hop—the film reimagines classic ballet like you’ve never seen.
From the wildly witty “Tutu Academy” to the sci-fi extraterrestrial, it’s a defiantly unconventional, joyful journey connecting everyone—even aliens—to dance’s unearthly magic.