Bronze
Design
Craft - Copywriting Campaign
| Entrant: | Ogilvy, Chicago |
| Brand: | Chicago International Film Festival |
| Title(s): | "Triumph", "Sequel", "Pink", "3D", "Bold", "Gold" |
| Corporate Name of Client: | Chicago International Film Festival |
| Client Company: | Chicago International Film Festival, Chicago |
| Client Company Managing Director: | Vivian Teng |
| Client Company Artistic Director: | Mimi Plauche |
| Client Company Board of Directors Executive Committee Member: | Mark Mitten |
| Agency: | Ogilvy, Chicago |
| Global Chief Creative Officer: | Joe Sciarrotta |
| Group Creative Directors: | Sakshi Choudhary/Amy Gozalka |
| Creative Directors: | Mark Bruker/Michael Blocher |
| Agency Head of Design: | Gabe Usadel |
| Agency Designers: | Chris Sorto/Sho Watanabe/Jiayu Ren |
| Agency Executive Producer: | Mike Diedrich |
| Agency Senior Producers: | Joan Shelton/Mackenzi Schumann |
| Agency Global Senior Social Media Manager: | John Vetrano |
| Agency Strategic Planners: | Fiona Sha/Krystal Evans/Cece Xue |
| Agency Strategy Director: | Carrie Sabourin |
| Agency SVP, PR: | AmySue Mertens |
| Agency SVP, Creative Communications: | Kappie Kopp |
| Agency Account Supervisor: | Leigh Uffelman |
| Production Company: | Hogarth, Chicago |
| Production Managing Director: | Erwin Chamorro |
| Production Designers: | Kurtis Chan/Henry Purdey/Mike Hannon |
| Production Project Manager: | Hillary Horsfall |
| Edit Facility: | Hogarth, Chicago |
| Editor: | Matt Golin |
| Sound Design Company: | Hogarth, Chicago |
| Sound Engineer: | Joe Griffin |
Description:
BRINGING THE ART OF FILM CRITICISM TO EVERYDAY LIFE THROUGH SELF-CRITICIZING OOH. As the hometown of many legendary film critics, Chicago loves debating film. To support this obsession and generate interest in the 59th Chicago International Film Festival, we created a series of movie posters that criticized themselves. By celebrating the art of film criticism, we got everyone in Chicago discussing film. Because people who discuss films, go to films.