Gold
Evolution
CSR, DEI, Non-Profit, SDG
| Entrant: | Circus Grey, Lima |
| Brand: | UNACEM |
| Title: | "Sightwalks" |
| Corporate Name of Client: | UNACEM |
| Client Company: | UNACEM, Lima |
| Global Chief Marketing Officer: | Gabriel Barrio |
| Chief Marketing Officer: | Claudia Rivero |
| Client Head of Brand Marketing: | Maria José Arredondo |
| Senior Client Brand Manager: | Camila Acuña |
| Client Strategist: | Fátima Armacanqui |
| PR Company: | LLYC, Lima |
| PR Company General Manager: | Daniel Titinger |
| PR Company Account Manager: | María Inés Jiménez |
| PR Company Communications Director: | Diana Terán |
| PR Consultants: | Andrea Fallaque/Gia Solf |
| Media Company Content Creator: | Alessio Martínez Moreno |
| Media Company Media Analyst: | Sergio Urday Orejuela |
| Agency: | Circus Grey, Lima |
| Agency Chief Executive Officer: | Gabriel Schmitt |
| Agency Creative Chairman: | José Rivera y Piérola |
| Agency Chief Creative officer Grey Latam: | Manir Fadel |
| Global Chief Creative Officer: | Diego Medvedocky |
| Chief Creative Officers: | Piero Oliveri/Charlie Tolmos |
| Agency Executive Creative Director Grey Brasil: | André Gola |
| Executive Creative Director: | Gonzalo Aste |
| Group Creative Directors: | Percy Rocha/Miguel Ucañán/Luis Cusicanqui |
| Creative Directors - Art: | Daniel Muñoz/Francisco Ayras |
| Agency Global Producer: | Emiliano Alvarenga |
| Agency Head of Production: | Vanessa Gómez |
| Agency Executive Producer: | Kathy Santillana |
| Agency Digital Designer: | Manuel Vidarte |
| Agency Social Media Director: | Rodrigo Castro |
| Agency Content Manager: | Jimena Zerga |
| Agency Global Craft Partner: | Costanza Rossi |
| Agency Global Head of Creative Excellence: | Maru Sokolowski |
| Agency Global Senior Creative Manager: | Catrina Ramos |
| Agency Senior Account Executive: | Magaly Falla |
| Agency Account Executives: | Lorena Gómez/Yessica Ordoñez |
| Agency Account Supervisors: | Lizet Gonzales/Vanessa Graham |
| Agency Senior Account Director: | Vanessa Ortega |
| Agency Planning Director: | Nicolás Rodríguez |
| Agency Chief Reputation Officer Grey Latam: | Florencia Kessler |
| Digital Company: | Apoya, Lima |
| Digital Directors: | Estefanía Chumpitaz Cevallos/María José Peña Palomo |
| Digital Producer: | Rubi Medina Martinez |
| Digital Designer: | José Bojorquez Calle |
| Production Company: | Rebeca, Lima |
| Production Company Chief Executive Officer: | Sandra Goicochea |
| Directors: | Mario Angulo/Álvaro Luque |
| 1st AD: | Ducelia Woll |
| Production Company Assistant Director: | Thais Comitre |
| Senior Executive Producer: | Alejandro Noriega |
| Executive Producers: | Lucho Vargas/Maria Teresa Benvenuto/Anita Quiroz/Vanessa Piaggio |
| Producers: | Eduardo Guerra/Pierina Ravizza |
| Line Producers: | Gianella Bellido/Camila García |
| Director of Photography: | Didac Saez |
| Production Company Camera 1: | Mario Bertocchi |
| Production Company Camera 2: | Alonso Gutiérrez |
| Production Companies Production: | Nathalli Maguiño/Neisle Manrique |
| Production Company Architectural and Designer Consultant: | Luis Torres |
| Production Company Production Assistant: | Ana Pau Quintana |
| Production Company Account Supervisor: | Cynthia Salcedo |
| Production Company Account Executive: | Mariana Castro |
| Post-Production Company Supervisor: | Beto Barzola |
| Post-Production Company Editor Offline: | Fernando López |
| Design Companies Editor & Post Producer: | José Avellaneda/José Pacheco |
| Design Company Modelado 3D: | David Vega |
| Recording Studio: | Agosto Music & Sound Craft, Lima |
| Head of Sound: | Claudia Incio |
| Sound Designer: | Charly García |
Description:
Its long-standing commitment to Peru drives the brand to improve the quality of life for all, offering solutions that make living experiences more inclusive and welcoming for each person, while contributing to the development of cities and the country.
Sol firmly believes that quality construction, supported by the best cement, can positively transform the lives of all people, especially those most in need.
We designed a new tactile signage system that improves the current one.
This is a new vocabulary system that allows visually impaired people to recognize exactly what type of basic services or business is in front of them just by tapping the sidewalk with their cane.
Using the same pattern as the universal system, a horizontal bar on the sidewalk indicates a tile where vertical lines can be counted, each number of lines means a category of commercial venue.
Thus, if the person tap a line, in front of him there is a restaurant.
If he taps two lines, there will be a bank.
Three, grocery store.
Four, drugstore, and so on.
These sidewalks are implemented throughout Miraflores, the busiest district in the country, and allow blind people to find the places they are going without having to ask other people for help and move around with complete independence.