Silver
Design
Craft - Photography Campaign
| Entrant: | The Nine Shanghai, Shanghai |
| Brand: | Yotkan Ancient City in Xinjiang, China |
| Title(s): | "Magnificent", "Magnificent 01", "Magnificent 02", "Magnificent 03", "Magnificent 04", "Magnificent 05", "Magnificent 06", "Magnificent 07" |
| Corporate Name of Client: | Yotkan Ancient City in Xinjiang, China |
| Agency: | The Nine Shanghai |
| Chief Creative Officer: | Jody Xiong |
| Executive Creative Director: | Jody Xiong |
| Creative Director: | Jody Xiong |
| Copywriter: | Jody Xiong |
| Art Director: | Jody Xiong |
| Art Supervisors: | Li Na/Chen Chi/Wang Zhiou/Zhang Xiaowei |
| Agency Designer: | Jody Xiong |
| Director: | Jody Xiong |
| Producers: | Wang Yunqing/Kaisha Er |
| Director of Photography: | Guo Yonghong |
| VFX Supervisor: | Chen Jiawei |
| Editors: | Lu Jiahua/Wang Yu |
| Colorist: | Zhang Yingjie |
| Sound Design Company: | Syn China |
| Music Composer: | Ma Shangyou |
| Music Lyricist: | Wu Haoqing |
| Design Company: | The Nine Shanghai |
| Designer: | Jody Xiong |
| Artist: | Jody Xiong |
| Photography Studio: | The Nine Shanghai |
| Photographers: | Jody Xiong/Liu Junhao |
| Illustrator: | Liu Junhao |
| Typographer: | Jody Xiong |
Description:
This ancient city is a renowned historical site located in Hetian, Xinjiang, China, It was an important town on the ancient Silk Road leading to Central Asia and Europe.
This brand hopes to design a series of print materials for promotional purposes, to attract more tourists to experience the ‘magnificent’ of the ancient city.
We use the minimalism of post-modern photography, the geometric composition design captures the moment of architecture and characters, with natural-like light and shadow, using the city wall, desert, and snow mountain as the stage backdrop, and strong color contrast, and created a series of unique images with great style. We have extended this series of brand photography to media such as poster design, leaflet design, postcard and stamp design, brochure design, and more.