Bronze
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Craft - Photography Campaign
| Entrant: | Ogilvy, Amsterdam |
| Brand: | Sennheiser - Sleepers Campaign |
| Title(s): | "Guy", "Girl" |
| Corporate Name of Client: | Sonova Consumer Hearing |
| Client Company: | Sennheiser, Wedemark, Germany |
| Head of Global Brand Marketing: | Jessika Petrusch |
| Agency: | Ogilvy, Amsterdam |
| Global Chief Creative Officer: | Liz Taylor |
| Agency Deputy Global CCO: | Joe Sciarrotta |
| Agency EMEA CCO: | Stephan Vogel |
| Chief Creative Officer: | Tolga Büyükdoganay |
| Executive Creative Director: | Diego Lauton |
| Creative Director: | Fede Botella |
| Senior Copywriter: | Henrique Louzada |
| Senior Art Director: | Victor Farias |
| Agency Editor: | Alex Kelly |
| Agency Account Director: | Pooja Dhiman |
| Agency Account Manager: | Rachel Bridgette |
| Production Companies Senior Producers: | Karen De Schepper/Sarah Theys |
| Grading: | Fons Vanoverbeke |
| Photographer: | Jef Boes |
| Photographer Assistant: | Louis Philippe Beauduin |
| Sound Design Company Klankwerk: | Thomas Houthave |
Description:
Sennheiser is loved for its innovative personal audio products, but not very known for its wireless headphones.
We want to show consumers that the new Sennheiser MOMENTUM 4 Wireless comes equipped with way more battery life than any other wireless headphone in its class: an astounding 60 hours of non-stop play, from a single full charge.
One could wonder if this is not too much battery life.?To convey this, we show a relatable user moment; a commute after an exhausting long work day.
Our protagonist is sound asleep. But the music is still playing on the Sennheiser MOMENTUM 4 Wireless, even though our users’ own ‘batteries’ are already empty. Proving that our battery-life not just out classes the competition, but even outlasts the consumer.?