Silver
Design
Craft - Art Direction Campaign
| Entrant: | MullenLowe U.S., Los Angeles |
| Brand: | Acura |
| Title(s): | "Type S: Chiaki's Journey Season 2 Case Study Video", "Chiaki's Journey Season 2: Flat Art", "Chiaki's Journey Season 2: OOH In-Situ" |
| Corporate Name of Client: | Acura |
| Client Company: | Acura |
| Agency: | MullenLowe U.S., Los Angeles |
| Executive Creative Directors: | Carlos Alija/Laura Sampedro |
| Group Creative Director: | Ty Hayward |
| Creative Director: | Sean Stell |
| Art Director: | Judikael LeBayon |
| Agency Head of Production: | Kate Hildebrant |
| Agency Executive Producer: | Amy Jo Deguzis |
| Agency SVP, Executive Director of Integrated Production: | Lisa Setten |
| Agency Account Executive: | Rebecca Atniel |
| Agency Account Supervisor: | Joe Litwak |
| Agency Group Account Director: | Nicole Neopolitan |
| Agency Account Director: | Kylie Mugg |
| Agency VP, Director of Business Affairs: | Davina Turnbull |
| Agency Senior Business Affairs Managers: | Heidi Clemens/Madison Kercheval |
| VFX Company: | JAMM |
| VFX Producers: | Asher Edwards, Anna Dood |
| Flame Artist: | Mark Holden |
| Animation Company: | The Line Animation, London |
| Animation Executive Producer: | James Duveen |
| Animation Company Senior Producer: | Eva Dahlqvist |
| Animation Producer: | Renata Garcia |
| Animation Directors: | Sam Taylor/Juanpe Arroyo Molina |
| Animator: | Mourad Elias Seddiki |
| Animation Company Art Director: | Bruce Mayor |
| Animation Company Lead Compositor: | Nico Trotignon |
| Animation Company 3D Technical Director: | Pete Addington |
| Animation Company Production Manager: | Tom Knight |
| Animation Company Production Coordinator: | Denise Cirone |
| Animation Company Lead Story Artist: | Adrian Maganza |
| Animation Companies Storyboard Artists: | JuanPe Arroyo Molina/Aiesha Penwarden |
| Animation Company Storyboard: | Lou Victor Karnas |
| Animation Company Storyboard Assistant: | Jessica Teare |
| Animation Company Editor: | JuanPe Arroyo Molina |
| Animation Companies Concepts: | Juancho Crespo/Daniel Converio/Alex Vanderplank |
| Animation Companies Character Design: | Eido Hayashi/Jessica Teare |
| Animation Companies Character Layout: | Jacob Matthess/Jacob Matthess/Aiesha Penwarden/Mourad Elias Seddiki |
| Animation Companies 2D Animation: | Bishoy Gendi/Amanda Holm/Jacob Matthess/Mourad Elias Seddiki/Jessica Teare/Gaëlle Thierry |
| Animation Companies FX Animation: | Eido Hayashi/Lou Victor Karnas/Andrew LeBlanc/Olivier Malric |
| Animation Companies Spotkeys: | Jacob Matthess/Mourad Elias Seddiki/Jessica Teare |
| Animation Companies Cleanup and Colour: | Amix, Jessica Teare/Jacob Matthess |
| Animation Companies Background Layout: | Daniel Converio/Eido Hayashi/Bruno Mayor/Alex Vanderplank/Skye van der Walt, |
| Animation Company 3D Modeling/Retopology: | Zach Pindolia |
| Animation Companies 3D Modeling: | Théo Nardi/Gherardo Zurla |
| Animation Company 3D Rigging - Nodilus: | Jerome Drese |
| Animation Companies 3D Animation: | William Lorton/Ed Sherwood |
| Animation Company Head of Compositing: | Freddie Lewis-Wall |
| Animation Companies Compositing: | Marco Antonio/Daniele Baiardini/Natasha Francis/Abel Kohen/Gabrielle Locre/Florian Ojeda Diop/Sam Taylor/Nico Trotignon/Skye van der Walt/Clarisse Valeix |
| Animation Companies Colour Grade: | Juanpe Arroyo Molina/Bruno Mayor/Sam Taylor/Max Taylor/Freddie Lewis-Wall |
| Animation Companies Production/Edit Assistants: | Tian-Mei Lee/Taylan Özörer |
| Animation Companies Script Writers: | JuanPe Arroyo Molina/Sam Taylor |
| Edit Facility: | Yeti |
| Editor: | Emile Doucette |
| Sound Design Company: | Source Sound |
| Sound Design Producers: | Daniel Lepervanche/Andrew Boch |
| Sound Designers: | Randy Torres/Richard Adrian |
| Sound Mixer: | Charles Deenen |
| Music Production Companies: | KK Masterworks (Japan-Master License)/Wixen Music Publishing (Publishing License) |
| Music Arranger - Source Sound: | Colin Fisher |
| Music Performed By: | Nemophila |
| Sound Design Companies Sound Recordists: | John Fasal/Travis Prater |
| Sound Design Companies Additional Sound: | Josh Moore/Nick Interlandi/Mark Jasper |
| Song Title: | Raitei |
| Illustrator: | Alexandra Miller |
Description:
After the wildly original anime series “Chiaki’s Journey” reconnected Acura fans with the brand’s Type S legacy, season two needed to extend the energy of the series onto the streets and drive eyeballs to its streaming channels.
“Chiaki's Journey,” the first anime series created by a car brand, was born out of an ambition to keep Acura’s challenger spirit relevant to the next generation of drivers. Following its initial success, for season two, the brand sought to extend the show’s energy onto the streets and drive eyeballs to its streaming channels. Rather than relying on an isolated stunt, the media strategy fully leveraged the power of design and art direction to captivate audiences across major U.S. cities and pique their curiosity. Over 100 unique executions were created for OOH alone. Creative across the country featured a unique, high-contrast, impactful interpretation of classic anime, associating a timeless car brand with the cutting edge of cool.