Silver
Use of Social Media & Influencers
Retail
| Entrant: | Buzzman, Paris |
| Brand: | Burger King® France |
| Title: | "The Unnoticeable Whopper" |
| Corporate Name of Client: | Burger King® France |
| Client Company: | Burger King® France, Paris |
| Agency: | Buzzman, Paris |
| Agency Chief Executive Officer: | Julien Levilain |
| Agency President: | Georges Mohammed-Chérif |
| Agency Creative Chairman: | Georges Mohammed-Chérif |
| Chief Creative Officer: | Georges Mohammed-Chérif |
| Copywriter: | Thomas Horst |
| Art Director: | Sarah Narboux |
| Agency Social Media Director: | Pierre Guengant |
| Agency Strategic Planner: | Alexandre Honoré |
| Agency Senior Account Executive: | Loic Coelho |
Description:
In France, BK is the King of social media. Yet, one crown was still up for grabs: TikTok’s.
To conquer this throne, we needed to find a clever way to be noticed on the platform.
In our general terms and condition, the infinitely long text that no one reads, we hid an offer: « whoever is followed by Burger King on TikTok gets a free whopper ».
As intended, nobody noticed it…
Until we followed one single account: @MASDAK, the French expert of commercial loopholes, followed by 2.8M on TikTok.
Once he revealed the offer, people would do anything on the plateform to get us to follow them.