Bronze
Use of Social Media & Influencers
Public Service/Charity/NGO
| Entrant: | FCB Canada, Toronto |
| Brand: | CDSS |
| Title: | "Inployable" |
| Corporate Name of Client: | Canadian Down Syndrome Society |
| Client Company: | Canadian Down Syndrome Society, Calgary |
| Clients: | Ed Casagrande/Laura LaChance/Courtney Cassel/Kristen Halpen/Pamela Massaro/Ben Tarr |
| Media Company: | Initiative Canada, Toronto |
| General Manager - Media Company: | Pascaline Forget |
| Media Chief Strategy Officer: | Sammy Rifai |
| Media Strategists: | Ryan Van Dongen/Chris Gairdner |
| Media Strategy Director: | Christian Kern |
| PR Company: | Glossy, Toronto |
| PR Company General Manager: | Shannon Stephaniuk |
| Agency: | FCB Canada, Toronto |
| Agency President: | Bryan Kane |
| Agency EVP, Global Creative Partner: | Danilo Boer |
| Chief Creative Officer: | Nancy Crimi-Lamanna |
| Executive Creative Director: | Andrew MacPhee |
| Associate Creative Directors: | Sara Radovanovich/Sally Fung |
| Creatives: | Ryan Dzur/Sam Cote |
| Senior Copywriter: | Sara Radovanovich |
| Senior Art Director: | Sally Fung |
| Agency Executive Producer: | Elise Beauvais |
| Agency Producer: | Dan Rankin |
| Agency Production Artist: | Mark Parenteau/Joey Ng |
| Agency Editor: | Tyler Strahl |
| Agency Project Manager: | Hani Adam |
| Agency Proofreader: | Melanie DaSilva Pinto/Zohrin Jivraj |
| Agency Retoucher: | Marcelle Faucher/Carly Bright |
| Agency Social Community Manager: | Serena Luca |
| Agency Production Manager: | Jennifer Cachola |
| Agency Quality Assurance: | Kim Cheung-Quenneville |
| Agency Managing Director: | Tim Welsh |
| Agency Chief Strategy Officer: | Shelley Brown |
| Agency Brand Strategist: | Audrey Zink |
| Agency Account Executive: | Sophie Seidelin |
| Agency Group Account Director: | Blake Connolly |
| Production Company: | Suneeva, Toronto |
| Director: | Jason Van Bruggen |
| 1st AD: | Conor O’Brien |
| Senior Executive Producer: | Geoff Cornish |
| Line Producer: | Joey Bilewicz |
| Director of Photography: | Stuart Cameron |
| Production Company 1st AC: | Alex Dametto |
| Production Company 2nd AC: | Dorian Findlay |
| Production Assistants: | Ahmed Chewai/Molly West/Nikki Cupid/Alec Whittal |
| Gaffer: | Kay Grospe |
| Production Company 2nd Electric: | Kristoff Gallimore |
| Production Company 3rd Electric: | Peter Rotundo |
| Grip: | Rico Joyce |
| Production Company Phantom Tech: | Lanny Bolger |
| Production Company DIT/VTR: | Dal Bridge |
| Production Company Sound Op: | Nathan Street |
| Production Company Art Director: | Brad Wilson |
| Production Company HMU Artist: | Cathay Ann Cuthbert |
| Production Company SPFX Coordinator: | Darcy Callaghan |
| Production Company Fire Safety: | Al Sutton |
| Production Company Medic: | Michael Petcu |
| Production Company Craft: | Paul Michon |
| Production Company Special Thank You: | William F Whites |
| Post-Production Company: | Married to Giants |
| Executive Post-Producers: | Amanda Henry/Emily Goldberg |
| Lead Artist: | Jonny Ames |
| Editor: | Liam Crawford |
| Colorist: | Conor Fisher |
| Sound Design Company: | Grayson Music, Toronto |
| Sound Design Producer: | Sharon Yokoyama |
| Sound Engineer: | Brian Bernard |
| Sound Mixer: | Marco Furgiuele |
| Music Supervisor: | Rich Hamilton |
| Music Production Company Director: | Mark Domitric |
| Music Production Company Director / DP: | Julian Peter |
Description:
Being employed means not only earning an income; but research showed it has other lasting impacts such as learning new skills, building connections with others, improving self-confidence and a sense of self-worth.
North America is facing a historic labour shortage—with over nine million open jobs—and employers are in desperate need of hard-working and reliable employees.
Despite this, over 50% of people with Down syndrome struggle to find meaningful, paid employment.
To foster true inclusivity for individuals with Down syndrome seeking work, we needed to make space for them on the same platform as all other job seekers and prospective employers: Linkedin. Introducing inployable: the first-ever employment network for people with Down syndrome. We created a first-of-its-kind employment hub for candidates with Down syndrome.
To shine a light on their unique and overlooked abilities, we worked closely with LinkedIn to add over 30 skills to the platform (e.g., repetition oriented, routine oriented, repetitive data entry, inventory skills, etc.).
This enabled us to accurately represent the strengths of the community.
For prospective employers, we made it easy to access inclusive workforce resources and content within the network.
We offered employers resources on things like training processes, inclusive hiring, and interview adaptations to ensure they were set up for success when hiring an individual from the Down syndrome community.
17% of inployable candidates have already been hired, getting us closer to our goal of zero candidates unemployed.