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Entrant: Havas NY, New York
Brand: Mike's Amazing - Jason Alexander Rights The Wrongs
Title: "Diner Date"
Corporate Name of Client: Mike's Amazing
Client Company: Mike's Amazing, Saddle Brook, NJ
Client President: Michael Leffler
Client Marketing Director: Rafael Lampon
Client: Michael Kurland
Agency: Havas NY, New York
Agency Chief Executive Officers: Dan Lucey/Sarah Collinson
Chief Creative Officer: Dan Lucey
Executive Creative Director: Josh Schildkraut
Creative Directors: Lindsey Rock/Chris Serna
Copywriter: Caroline Seibel
Art Director: Camille Walker
Agency Head of Production: Melissa Tifrere
Agency Project Managers: Lizz Leiser/Alexander Stocks Prandy
Agency Senior Talent Specialist: Jamie Whitfield
Agency Account Supervisor: Molly Manganelly
Agency Account Director: Wyatt Smith
Agency Senior Business Manager: Diane Wolfe
Production Company: Arts & Sciences
Production Company Managing Partner, EP: Marc Marrie
Production Company Managing Director, Partner: Mal Ward
Production Company Director & Partner: Matt Aselton
Executive Producers: Josh Kornrich/Zoe Odlum
Producers: Drew Lopez/Katharine Mulderry
Production Company Head of Production: Milena Milicevic
Director of Photography: Mihai M?laimare Jr.
Production Company Director of Production, EP: Christa Skotland
Post-Production Company: Mackcut
Post-Production Company Senior EP: Chris Connolly
Post-Production Company Creative Director: Matt Pascuzzi
Post-Production Companies 2D Leads: Jimmy Bullard/Julien Aucouturier
Post-Production Companies 2D Comp: Liz Yang/Jaymin Han/Nick Pfister/Lucia Hill Barraso/Mo Thavornwatanayong/Jadyn Murphy/Jeeeun Lee
Post-Production Company Finishing: Matt McDonald
Post-Production Company Senior Color Producer: Denise Brown
Post-Production Company Colorist: Paul Yacono
Post-Production Companies Color Assists: Jacob Suffern/Gemma Parr/Ali Soofi
VFX Company: The Mill
Sound Design Company: Sonic Union
Sound Design Company Audio Engineer: Mike Marinelli
Sound Design Company Head of Production: Pat Sullivan
Sound Design Company Studio Director: Justine Cortale
Casting Companies Talent Management, Co-Founders: Hilla Narov/Samantha Woolf
Performer: Jason Alexander

Description:
Mike’s Amazing is a local condiment brand rapidly expanding throughout the Northeast. To align ourselves with this audience’s uniquely strong opinions—and underscore the brand’s high standards for food quality—we’ve dedicated ourselves to righting the wrongs of common food faux pas.

Last year, our films shut down mayo haters and ketchup-on-hotdoggers (gross). This year, we needed to take it to the next level. So, we decided to take the fight against food faux pas to the most iconic of northeast dining establishments: the diner.

A place known for its absolute lawlessness, from late-night munchers to run-amok toddlers. And we decided to focus on two of the most unacceptable behaviors: ordering fish (it’s no fish and chips, trust us) and public displays of affection.

Then, we got the most opinionated diner of all time to put them in their place: Jason Alexander (aka Seinfeld’s George Costanza). But not just one Jason Alexander. An entire diner full of them. Because with this many strong opinions, one Jason just wasn’t enough.

Instead of settling for one Jason, we ten-tupled down, with each Jason embodying a classic northeast diner personality—all with strong opinions of their own. And with contrasting editing styles— Tilapia’s frenetic pile-on versus Diner Date’s slow, slow burn—we kept our audience coming back for more.

Because when it’s on, it’s really, really on.