Gold
Production & Post-Production
Performance/Casting
| Entrant: | Havas NY, New York |
| Brand: | Mike's Amazing - Jason Alexander Rights The Wrongs |
| Title: | "Never Order Diner Tilapia" |
| Corporate Name of Client: | Mike's Amazing |
| Client Company: | Mike's Amazing, Saddle Brook, NJ |
| Client President: | Michael Leffler |
| Client Marketing Director: | Rafael Lampon |
| Client: | Michael Kurland |
| Agency: | Havas NY, New York |
| Agency Chief Executive Officers: | Dan Lucey/Sarah Collinson |
| Chief Creative Officer: | Dan Lucey |
| Executive Creative Director: | Josh Schildkraut |
| Creative Directors: | Lindsey Rock/Chris Serna |
| Copywriter: | Caroline Seibel |
| Art Director: | Camille Walker |
| Agency Head of Production: | Melissa Tifrere |
| Agency Project Managers: | Lizz Leiser/Alexander Stocks Prandy |
| Agency Senior Talent Specialist: | Jamie Whitfield |
| Agency Account Supervisor: | Molly Manganelly |
| Agency Account Director: | Wyatt Smith |
| Agency Senior Business Manager: | Diane Wolfe |
| Production Company: | Arts & Sciences |
| Production Company Managing Partner, EP: | Marc Marrie |
| Production Company Managing Director, Partner: | Mal Ward |
| Production Company Director & Partner: | Matt Aselton |
| Executive Producers: | Josh Kornrich/Zoe Odlum |
| Producers: | Drew Lopez/Katharine Mulderry |
| Production Company Head of Production: | Milena Milicevic |
| Director of Photography: | Mihai M?laimare Jr. |
| Production Company Director of Production, EP: | Christa Skotland |
| Post-Production Company: | Mackcut |
| Post-Production Company Senior EP: | Chris Connolly |
| Post-Production Company Creative Director: | Matt Pascuzzi |
| Post-Production Companies 2D Leads: | Jimmy Bullard/Julien Aucouturier |
| Post-Production Companies 2D Comp: | Liz Yang/Jaymin Han/Nick Pfister/Lucia Hill Barraso/Mo Thavornwatanayong/Jadyn Murphy/Jeeeun Lee |
| Post-Production Company Finishing: | Matt McDonald |
| Post-Production Company Senior Color Producer: | Denise Brown |
| Post-Production Company Colorist: | Paul Yacono |
| Post-Production Companies Color Assists: | Jacob Suffern/Gemma Parr/Ali Soofi |
| VFX Company: | The Mill |
| Sound Design Company: | Sonic Union |
| Sound Design Company Audio Engineer: | Mike Marinelli |
| Sound Design Company Head of Production: | Pat Sullivan |
| Sound Design Company Studio Director: | Justine Cortale |
| Casting Companies Talent Management, Co-Founders: | Hilla Narov/Samantha Woolf |
| Performer: | Jason Alexander |
Description:
Last year, our films shut down mayo haters and ketchup-on-hotdoggers (gross). This year, we needed to take it to the next level. So, we decided to take the fight against food faux pas to the most iconic of northeast dining establishments: the diner.
A place known for its absolute lawlessness, from late-night munchers to run-amok toddlers. And we decided to focus on two of the most unacceptable behaviors: ordering fish (it’s no fish and chips, trust us) and public displays of affection.
Then, we got the most opinionated diner of all time to put them in their place: Jason Alexander (aka Seinfeld’s George Costanza). But not just one Jason Alexander. An entire diner full of them. Because with this many strong opinions, one Jason just wasn’t enough.
Instead of settling for one Jason, we ten-tupled down, with each Jason embodying a classic northeast diner personality—all with strong opinions of their own. And with contrasting editing styles— Tilapia’s frenetic pile-on versus Diner Date’s slow, slow burn—we kept our audience coming back for more.
Because when it’s on, it’s really, really on.