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Entrant: Ogilvy, Bogota
Brand: Filsa
Title: "Filter Caps"
Corporate Name of Client: Filsa
Client Company: Fabián Rojas, Bogotá
Agency: Ogilvy Colombia, Bogotá
Agency President: Fabio Quiroga
Agency Creative Chairman: Gaston Potasz
Global Chief Creative Officers: Keka Morelle/Thais Frazao
Executive Creative Directors: Amir Torres/Jacint Sotorra
Creative Director - Art: Daniel Puentes
Creative Director - Copy: Cristhian Arboleda
Senior Copywriter: Frank Saenz
Senior Art Director: Andrés Cardona
Art Director: Omar Marroquín
Agency Executive Producer: Gala Vence
Agency Producer: Rosario Carvajal
Agency Motion Designers: Jesus Quiroz/Juan David Acosta/Laura Castro/Juan Jose Chaparro
Agency Account Director: Marcela Giraldo
Agency Account Manager: María José Caicedo
Director of Photography: Germán Rodriguez Laverde
Photographer: Nicolás Fernández

Description:
Every 21 seconds, a child dies from water-related diseases. Globally, 2.2 billion people lack access to clean water. In Colombia, over 3.7 million individuals are without safe-drinking water, with regions like La Guajira suffering from extreme heat and inadequate infrastructure, which contribute to health issues, malnutrition, and death. In La Guajira, surrounded by a desert environment, the main water sources for locals are the "jagüel" (ponds), which are not always near settlements and provide under-qualified water. Moreover, these communities rely on their lands and animals, making water a primary necessity. Colombia has been experiencing a severe drought, exacerbated by the El Niño phenomenon. With the worsening natural conditions, President Gustavo Petro declared a natural disaster. Additionally, in other regions of the country, several reservoirs are at low capacity, jeopardizing not only the supply of drinking water but also energy.

Moreover, cultural perceptions of technology and innovation may influence the reception of Filter Caps in different regions. In some areas, embracing innovative solutions may be met with enthusiasm and seen as a sign of progress, while in others, there may be skepticism or resistance to new technologies.

Additionally, the availability and accessibility of safe drinking water vary across cultures and regions due to factors such as infrastructure, geography, and socioeconomic conditions. In regions where access to clean water is limited, Filter Caps can have a transformative impact on public health, economic development, and overall well-being. However, cultural attitudes towards water management, hygiene practices, and community cooperation must be considered to ensure the successful adoption and utilization of Filter Caps.

FILSA, a scientific company dedicated to promote development and technology for all, partnered with Baylor International and the Red Cross, leading networks in child care, to bring safe drinking water to the most vulnerable regions lacking infrastructure: Filter Caps focuses on transforming a universal bottle cap into a portable water treatment plant by linking two bottles together, allowing water to be purified as it flows through the cap from one bottle to another.

Filter Caps transforms a universal bottle cap into a portable water treatment plant, offering a simple yet effective solution to the global water crisis through innovative technology and a unique mix of materials. Easily produced and distributed on a large scale, Filter Caps are accessible to remote communities worldwide. Its universal and portable design ensures scalability, reaching areas where more expensive and complex filters cannot. By halving the costs of diarrhea treatment, it effectively reduces waterborne diseases and improves overall health and well-being. Additionally, it's environmentally responsible: the casing, 3D printed from cornstarch-based material, is fully compostable after use. As a result, Filter Caps not only addresses a viral global issue but also has the potential to be a game-changer for the water treatment industry by offering a cost- effective and sustainable solution that can be implemented on a large scale.

This collaboration, aligns with the UN Sustainable Development Goal: clean water and sanitation. The objective is to address the immediate water needs of underserved communities, promote health and well-being, and inspire broader community in addressing the water. This initiative has made a significant contribution to the advancement of the selected SDG. With 1.000 Filter Caps delivered, over 10,000 people now have access to safe water, and 300,000L of water have been recovered for consumption. The initiative has seen positive results in donations, indicating successful uptake and support from stakeholders.

Its implementation must consider cultural, national, and regional contexts to ensure relevance and effectiveness. In many cultures, water holds profound symbolic and spiritual significance, often representing purity, life, and renewal. Therefore, initiatives like Filter Caps resonate deeply with communities worldwide, as they provide a tangible solution to a fundamental human need while respecting cultural values associated with water.

Filter Caps was not created for commercial purposes but for humanitarian impact. Filter Caps' sustainable plan is based on corporate sponsorships to produce as many units as possible, while the partnership with major social organizations will secure an effective execution. A key component of the strategy is the call to action, encouraging support from various stakeholders, spreading awareness, and contributing to the initiative's mission of improving people’s lives, by inspiring hope and empowering communities to take control of their water quality.