Silver
Direct
Good and Purpose
| Entrant: | Circus Grey, Lima |
| Brand: | La Calera |
| Title: | "Andes Hens" |
| Corporate Name of Client: | La Calera |
| Client Company: | La Calera, Lima |
| Client Company Partner & Managing Director: | Vasco Masías |
| Client Company General Manager: | Pedro José De Zavala |
| Client Head of Brand Marketing: | Grecia Garrido |
| Client Company Marketing Executive: | Gianella Tello |
| Client Company Andes Hens Program Coordinator: | Pilar Montesinos |
| Client Company Andes Hens Program Volunteer: | Andrea Paredes |
| Client Company Poultry Operations Manager: | Alberto Paredes |
| Client Company Head Of Nutrition, Food & Gut Health: | Edgard Benites |
| Client Company Trade Manager: | Eduardo Santacroce |
| PR Company: | Toc Asociados |
| PR Company Communications Director: | Sandra Paredes |
| PR Consultant: | Renzo Norvani |
| PR Company Communication Executive: | Roberto Villena |
| Agency: | Circus Grey, Lima |
| Agency President: | José Rivera y Piérola |
| Agency Creative Chairman: | José Rivera y Piérola |
| Agency Global Creative Partner: | Diego Medvedocky |
| Global Chief Creative Officer: | Gabriel Schmitt |
| Agency Chief Creative Officer Grey Brazil: | Manir Fadel |
| Chief Creative Officer: | Piero Oliveri |
| Executive Creative Director: | Gonzalo Aste |
| Agency Executive Creative Director Grey Brazil: | André Gola |
| Creative Director: | Luis Felipe Ponce |
| Creative Director - Art: | Miguel Cruz |
| Agency Global Producer: | Emiliano Alvarenga |
| Agency Head of Production: | Vanessa Gómez |
| Agency Global Craft Partner: | Costanza Rossi |
| Agency Global Senior Creative Manager: | Catrina Ramos |
| Agency Global Head of Excellence: | Maru Sokolowski |
| Agency Chief Reputation Officer Grey LATAM: | Florencia Kessler |
| Agency Account Executive: | Majo Paredes |
| Agency Account Supervisor: | Vilma Acosta |
| Agency Account Director: | Lorena Larsen |
| Agency Account Manager: | Magaly Falla |
| Agency Planning Director: | Nicolás Rodríguez |
| Production Company: | California |
| Director: | Henry De La Cadena |
| Production Company Independent Film Director: | Álvaro Luque |
| 1st AD: | Gianfranco Alcántara |
| 2nd AD: | Yanick Mujica |
| Executive Producer: | Paola Paz |
| Production Company Field Producer: | Katherine Fernández |
| Director of Photography: | Pato Fister |
| Production Company Photographer: | Fiorella Acosta |
| Production Company Offline: | José A. |
| Production Assistants: | Javier Espinoza/Henry Brenner |
| Edit Facility: | Lanza Estudio |
| Editor: | Andrés Gatti |
| Edit Facility Design: | Javier Reboursin |
| Edit Facility Producer: | Emilia Fernández Tasende |
| Sound Design Company: | Perro Lobo |
| Sound Mixer: | Juan Ponce |
Description:
The challenge is to be able to transport fresh eggs to inaccessible places like Janac Chuquibamba, a community located at 3,600 MASL.
A place with alarming malnutrition rates in Peru because of the lack of protein food (5 out 10 children suffer it).
Since we could not deliver eggs, we delivered laying hens. But not every hen survives naturally in the Andes conditions, let alone lays eggs. We trained a breed of white hen capable of surviving the extreme conditions of the Andes.
We adapt it to the diet available there and the climate to be able to produce eggs. All without genetic manipulation.
This idea brings a fresh, simple, and self-sustainable solution over time to reduce malnutrition in children living in the Peruvian Andes.
Andes Hens has been a successful program in Janac Chuquibamba, and in the main time is being scaled to other communities in the Andes of Peru.
To support the program, we designed a special egg packaging, so people in the city can help people in rural areas of the Andes. Each purchase means more hens for more communities. All first stock sold out within a few weeks.