Gold
Creative Use of Data
Data Visualization
| Entrant: | FCB New York, New York |
| Brand: | Spotify |
| Title: | "Spreadbeats" |
| Corporate Name of Client: | Spotify |
| Client Company: | Spotify, New York |
| Client Company Global Creative Director: | Richard Frankel |
| Head of Global Brand Marketing: | Grace Kao |
| Client Company Global Director, Business Brand Marketing: | Bridget Evans |
| Client Company Global Business Brand Marketing Lead: | Jessica Levinsohn |
| Client Company Project Manager: | Sam Mark |
| Agency: | FCB New York, New York |
| Agency President: | Emma Armstrong |
| Global Chief Creative Officer: | Danilo Boer |
| Chief Creative Officer: | Michael Aimette |
| Executive Creative Director: | Gary Resch |
| Associate Creative Directors: | Pieter Claeys/Roxane Schneider/Tufan Guzeloglu/Michael Demos |
| Creative: | Simon Dolsten |
| Senior Art Director: | Victoria Rocha |
| Agency Head of Art: | Sy-Jenq Cheng |
| Agency Designers: | Eric Benitez/Simon Fernandes/Ella Ahn |
| Agency Global Executive Creative Producer: | John Bleeden |
| Agency Head of Production: | Nick Williams |
| Agency Senior Producers: | Alina Carrel/Rhea Phipps |
| Agency Producer: | Eduardo Tavares |
| Agency Creative Innovation Manager: | Eli Ferrara |
| Senior Integrated Agency Producer: | Margot Meyerhoff |
| Agency Project Manager: | Stefany Garcia |
| Agency Chief Strategy Officer: | Todd Sussman |
| Agency Strategy Directors: | Kelsey Steele/Michael Schonfeld |
| Agency Business Director: | Janice Katz |
| Agency Account Supervisors: | Jessie Gwilt/Sydney Stein |
| Agency Group Account Director: | Tara Graff |
| Agency Account Manager: | Suzanne Santiago |
| Directors: | Rafael Monti Maldita/Vinicius Kluge Maldita |
| Executive Producer: | Sachin Arora |
| Producer: | Mauricio Kazu Yamashita |
| Head of Production: | Daniel Maia |
| Production Company Visual Artist & Project Manager: | Chris Waters |
| Production Company Lead Creative Coding & Software Development: | Georgios Adamopoulos |
| Production Company Technical Artist & Creative Coding: | Philip Pappas |
| Production Company Creative Coding & Software Development: | Eleana Polychronaki |
| VFX Company: | Diogo Gameiro |
| 2D Artists: | André Ruivo/Gui Kirinus |
| Editor: | Rafael Monti |
| Post-Production Companies Executive Creative Directors: | João Machado/Eduardo Lubiazi |
| Post-Production Companies Post Production Coordinators: | Pamela Almeida/Yasmim Uehara |
| Post-Production Company Post Production Coordinator Assistant: | Nicole Lia Rêgo da Silva |
| Post-Production Companies Account: | Carol Cherobim/Camila Pires e Lu Krasa |
| Post-Production Company Finance Dept: | Iza Lubiazi |
| Post-Production Companies Concept Artist: | Diogo Saraiva/Leandro Dexter/Fernando Molina/Gustavo Perg/Thallison Diniz/Henri Kluge |
| Post-Production Companies Pixel Art: | Didi Gameboy/Marcelo Colmenero/Lucas Matheus |
| Post-Production Company Pixel Art & 2D Animation: | Gabriela Zanatta |
| Post-Production Companies 2D Animation: | André Ruivo/Gui Kirinus |
| Post-Production Company Code Animation: | Tameem Sankari |
| Post-Production Companies Motion Graphics: | Lucas Santiago/Adelir Cherry/Diego Loz/Gabriel Rocha/Renan Santa Terra |
| Post-Production Companies Edit Assistants: | Igor Angelo/Ricardo Varela/Eduardo Oliveira |
| Animation Company Post-Production Direction, Designers + Motion Graphic: | Denise Azzi |
| Animation Company Post-Production Coordinator: | Jessica Marques |
| Animation Company Designers, Motion Graphics: | Gessica Secchi |
| Animation Company 3D Animation: | Tiago Bahia |
| Animation Company Post-Production Direction, Editor: | Caja Guedes |
| Sound Mixers: | Dave Wolfe/Virginia Wright |
| Music Executive Producers: | Carol Masseti/Iris Fuzaro/Liana Rosenberg |
| Music Producers: | Lucas Mayer/Silvio Erné/Maggie Norsworthy |
| Sound Design Company Assistant Mixer: | Michael Artuso |
| Production Companies: | Colossal/Uncharted Limbo Collective |
| Sound Design Company: | DaHouse Audio, Los Angeles |
| Music Production Company: | DaHouse Audio, Los Angeles |
Description:
When you think of Spotify ads, what comes to mind? Ads in between songs? During podcasts?
It’s safe to say that video ads aren’t your first thought. And that has consequences for our ad revenue. Media planners bucket us as an audio-only platform, an incremental element in the larger media plan.
So, to make Spotify’s video ad offerings unforgettable, we hacked the most analytical part of the media planning experience: the RFP spreadsheet. We created Spreadbeats, the first-ever music video coded inside an Excel spreadsheet.
Millions of data points transformed into a stunning music video, proving that Spotify’s video ads can break through the best.