Gold
Poster
Innovative Use of Posters
| Entrant: | DAVID Madrid, Madrid |
| Brand: | Netflix |
| Title: | "Lupin on the Move" |
| Corporate Name of Client: | Netflix France |
| Client Company: | Netflix France, Paris |
| Client Marketing Director: | Aline Bonnet |
| Client Company Senior Manager Marketing: | Mathieu Abadon |
| Client Company Creative Producer: | Bobby Gruenberg |
| Agency: | DAVID Madrid, Madrid |
| Global Chief Creative Officer: | Pancho Cassis |
| Executive Creative Director: | Saulo Rocha |
| Group Creative Director: | Ricardo Franco |
| Creative Directors: | Sébastien Rouvière/Pedro Sattin |
| Copywriter: | Maud McCaffrey |
| Art Directors: | Francesc Enrich/María Carrillo |
| Agency Head of Production: | Alejandro Falduti |
| Agency Producer: | Diego Baltazar |
| Agency Global Chief Operating Officer: | Sylvia Panico |
| Agency Managing Director: | María García Herranz |
| Agency Account Supervisor: | Yulia Estalayo |
| Agency Group Account Director: | Marion Quesada |
| Agency PR Director: | Sandra Azedo |
| Agency PR Manager: | Isabel Amaro |
| Production Company: | Mathematic, Paris |
| Post-Production Company: | Deseif Films |
| Executive Post-Producer: | Federico Calderón |
| Post-Producers: | Manuel Gavilán/Miguel Mateos |
Description:
When launching a new TV show, it’s important to place the main character big centered on the poster.
However, to launch the new season of Lupin, we needed to do something different, as our star is characterized by hiding all the time.
Lupin on the move is an unusual digital poster campaign, where Lupin passes by and most of the time, he does not appear on screen.
We challenged fans to catch him, but it was not an easy task, as out of 1500 billboards all over France, only 1 was programmed to feature lupin at any given time.
The lucky few who captured him got the most wanted reward: early access to the show’s trailer.
Instead of merely placing posters around the city, we immersed fans in the series plot, helping Lupin become the #1 series in France.