Bronze
Non-Traditional
Media
| Entrant: | DAVID Madrid, Madrid |
| Brand: | Netflix |
| Title: | "Alcaraz Signs" |
| Corporate Name of Client: | Netflix |
| Client Company: | Netflix, Madrid |
| Senior Client Brand Manager: | Alexandra Hernández |
| Client Company Senior Marketing Director: | Manuel Román |
| Client Marketing Director: | Ander Echezarreta |
| Agency: | DAVID Madrid, Madrid |
| Global Chief Creative Officer: | Pancho Cassis |
| Chief Creative Officer: | Saulo Rocha |
| Creative Director: | Jose Sancho |
| Copywriters: | Jaime Ludeña/Mario Carrillo |
| Art Directors: | Andrea García/Giulia Ferrarizi |
| Agency Head of Production: | Alejandro Falduti |
| Agency Producer: | Santi Lardín |
| Agency Global Chief Operating Officer: | Sylvia Panico |
| Agency Managing Director: | María García Herranz |
| Agency Strategy Director: | Gabriella Teixeira |
| Agency Head of Accounts: | Lucila Mengide |
| Agency Account Director: | Adriana González |
| Agency PR Director: | Sandra Azedo |
| Agency PR Manager: | Isabel Amaro |
| Agency Head of Strategy: | Daniela Bombonato |
| Production Company: | Deseif Films, Madrid |
| Production Managing Director: | Federico Calderón |
| Production Company Videographer: | Brad Devinis |
| Post-Production Company: | Deseif Films, Madrid |
| Post-Producers: | Manuel Gavilán/Miguel Mateos |
| Editor: | Cristian Migueliz |
| Post Production DOOH Company: | Sistema del Solar, Valencia |
| DOOH Production Company: | Morena Films, Madrid |
| Sound Design Company: | Pickle Music, Madrid |
| Production Recording Company: | Owley Studios, New York |
| Photographer: | Brad Devinis |
Description:
Netflix wanted to globally communicate its next big sports content: the docuseries of Spanish tennis player Carlos Alcaraz.
To do so, they wanted to make a powerful and relevant action that would create a lot of buzz, especially among tennis fans.
Although the lead market for the action was Spain, the idea had to have a global character, as there was foreign media bought in the United States.