Silver
Production & Post-Production
Cinematography
| Entrant: | The Nine Shanghai, Shanghai |
| Brand: | Yotkan Ancient City in Xinjiang, China |
| Title: | "Magnificent" |
| Corporate Name of Client: | Yotkan Ancient City in Xinjiang, China |
| Agency: | The Nine Shanghai, Shanghai |
| Chief Creative Officer: | Jody Xiong |
| Executive Creative Director: | Jody Xiong |
| Creative Director: | Jody Xiong |
| Copywriter: | Jody Xiong |
| Art Director: | Jody Xiong |
| Art Supervisors: | Li Na, Chen Chi/Wang Zhiou/Zhang Xiaowei |
| Agency Designer: | Jody Xiong |
| Production Company: | The Nine Shanghai, Shanghai |
| Director: | Jody Xiong |
| Producers: | Wang Yunqing/Kaisha Er |
| Director of Photography: | Guo Yonghong |
| VFX Supervisor: | Chen Jiawei |
| Editor: | Wang Yu |
| Colorist: | Zhang Yingjie |
| Sound Design Company: | Syn China |
| Music Composer: | Ma Shangyou |
| Music Lyricist: | Wu Haoqing |
| Designer: | Jody Xiong |
| Artist: | Jody Xiong |
| Illustrator: | Liu Junhao |
| Typographer: | Jody Xiong |
Description:
We adopted the minimalist composition of post-modern photography, strong and rich color contrast, with city walls, deserts, and mountains as the stage backdrop, staged a series of colorful musical plays.
The film follows a young cyclist as he journeys through Yotkan Ancient City, witnessing moments that transcend a thousand years. It features scenes of a princess on horseback galloping through the desert; The trumpeter lying in the vast snowy wilderness soloing for the flock of sheep; Performers enveloped in 39 meters of emerald silk, resembling living sculptures in motion; The enchanting silhouette of a Loulan heroine running along the eaves of a red wall etc. This dreamlike and enchanting realm showcases the "magnificent" of Yotkan Ancient City to the world.