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Entrant: FCB New York, New York
Brand: Spotify
Title: "Spreadbeats"
Corporate Name of Sponsoring Client: Spotify
Client Company: Spotify, New York
Client Company Global Creative Director: Richard Frankel
Head of Global Brand Marketing: Grace Kao
Client Company Global Director, Business Brand Marketing: Bridget Evans
Client Company Global Business Brand Marketing Lead: Jessica Levinsohn
Client Company Project Manager: Sam Mark
Agency: FCB New York, New York
Agency President: Emma Armstrong
Global Chief Creative Officer: Danilo Boer
Chief Creative Officer: Michael Aimette
Executive Creative Director: Gary Resch
Associate Creative Directors: Pieter Claeys/Roxane Schneider/Tufan Guzeloglu/Michael Demos
Creative: Simon Dolsten
Senior Art Director: Victoria Rocha
Agency Head of Art: Sy-Jenq Cheng
Agency Designers: Eric Benitez/Simon Fernandes/Ella Ahn
Agency Global Executive Creative Producer: John Bleeden
Agency Head of Production: Nick Williams
Agency Senior Producers: Alina Carrel/Rhea Phipps
Agency Producer: Eduardo Tavares
Agency Creative Innovation Manager: Eli Ferrara
Senior Integrated Agency Producer: Margot Meyerhoff
Agency Project Manager: Stefany Garcia
Agency Chief Strategy Officer: Todd Sussman
Agency Strategy Directors: Kelsey Steele/Michael Schonfeld
Agency Business Director: Janice Katz
Agency Account Supervisors: Jessie Gwilt/Sydney Stein
Agency Group Account Director: Tara Graff
Agency Account Manager: Suzanne Santiago
Directors: Rafael Monti Maldita/Vinicius Kluge Maldita
Executive Producer: Sachin Arora
Producer: Mauricio Kazu Yamashita
Head of Production: Daniel Maia
Production Company Visual Artist & Project Manager: Chris Waters
Production Company Lead Creative Coding & Software Development: Georgios Adamopoulos
Production Company Technical Artist & Creative Coding: Philip Pappas
Production Company Creative Coding & Software Development: Eleana Polychronaki
VFX Company: Diogo Gameiro
2D Artists: André Ruivo/Gui Kirinus
Editor: Rafael Monti
Post-Production Companies Executive Creative Directors: João Machado/Eduardo Lubiazi
Post-Production Companies Post Production Coordinators: Pamela Almeida/Yasmim Uehara
Post-Production Company Post Production Coordinator Assistant: Nicole Lia Rêgo da Silva
Post-Production Companies Account: Carol Cherobim/Camila Pires e Lu Krasa
Post-Production Company Finance Dept: Iza Lubiazi
Post-Production Companies Concept Artist: Diogo Saraiva/Leandro Dexter/Fernando Molina/Gustavo Perg/Thallison Diniz/Henri Kluge
Post-Production Companies Pixel Art: Didi Gameboy/Marcelo Colmenero/Lucas Matheus
Post-Production Company Pixel Art & 2D Animation: Gabriela Zanatta
Post-Production Companies 2D Animation: André Ruivo/Gui Kirinus
Post-Production Company Code Animation: Tameem Sankari
Post-Production Companies Motion Graphics: Lucas Santiago/Adelir Cherry/Diego Loz/Gabriel Rocha/Renan Santa Terra
Post-Production Companies Edit Assistants: Igor Angelo/Ricardo Varela/Eduardo Oliveira
Animation Company Post-Production Direction, Designers + Motion Graphic: Denise Azzi
Animation Company Post-Production Coordinator: Jessica Marques
Animation Company Designers, Motion Graphics: Gessica Secchi
Animation Company 3D Animation: Tiago Bahia
Animation Company Post-Production Direction, Editor: Caja Guedes
Sound Mixers: Dave Wolfe/Virginia Wright
Music Executive Producers: Carol Masseti/Iris Fuzaro/Liana Rosenberg
Music Producers: Lucas Mayer/Silvio Erné/Maggie Norsworthy
Sound Design Company Assistant Mixer: Michael Artuso
Production Companies: Colossal/Uncharted Limbo Collective
Sound Design Company: DaHouse Audio, Los Angeles
Music Production Company: DaHouse Audio, Los Angeles

Description:
When you think of Spotify ads, what comes to mind? Ads in between songs? During podcasts?

It’s safe to say that video ads aren’t your first thought. And that has consequences for our ad revenue. Media planners bucket us as an audio-only platform, an incremental element in the larger media plan.

So, to make Spotify’s video ad offerings unforgettable, we hacked the most analytical part of the media planning experience: the RFP spreadsheet.

We created Spreadbeats, the first-ever music video coded inside an Excel spreadsheet. Millions of data points transformed into a stunning music video, proving that Spotify’s video ads can break through the best.