Bronze
Design
Non-Profit
| Entrant: | The Local Collective, Toronto |
| Brand: | Safehaven Toronto |
| Title: | "One in 100" |
| Corporate Name of Client: | Safehaven Toronto |
| Client President: | Susan Bisaillon |
| Client Head of Brand Marketing: | Larissa Smit |
| Media Company: | M&K Media |
| PR Company: | Heads & Tales |
| Agency: | The Local Collective, Toronto |
| Agency President: | Kaitlin Doherty |
| Chief Creative Officer: | Matt Litzinger |
| Executive Creative Directors: | Omar Morson/Caitlin Keele/Josh Day |
| Copywriter: | Caitlin Keeley |
| Agency Head of Design: | Omar Morson |
| Agency Strategic Planner: | Alison Savage |
| Agency Business Director: | Val Traitses |
| Agency Account Executive: | Shea McNeely |
| Illustrator: | Kathleen Fu |
Description:
We are dedicated to creating an inclusive environment for our clients where they can live with dignity and respect because we all belong.
We create a safe, warm and welcoming environment where clients feel right at home.
A problem unseen is a problem unsolved.
1 in 100 kids is medically complex in Canada. Safehaven Toronto is a relatively unknown charity and the community they support often goes unseen.
We created a seek and find-type book to raise awareness of the charity and visually demonstrate the challenge with this important community.
In a sea of charities filling people’s inboxes and feeds with appeals, we went the opposite direction.
We created an illustration with key landmarks of Toronto with medically-complex children interspersed among all the other people and families going about their regular business.
Each page highlight 100 children is beautiufl illustration style, on every page among the 100 children was one who was medically complex. Can you see them?