Gold
Digital
Tone of Voice
| Entrant: | VML, Kansas City |
| Brand: | Wendy's |
| Title: | "Wendy's Enters the Chat" |
| Corporate Name of Client: | The Wendy's Company |
| Client Company: | The Wendy's Company, Dublin, OH |
| Global Chief Marketing Officer: | Carl Loredo |
| Chief Marketing Officer: | Lindsay Radkoski |
| Client Company VP, Global Brand Engagement: | Jimmy Bennett |
| Client Company VP, Global Strategic Communications & Creative Storytelling: | Frank Vamos |
| Client Company Manager, Social Media: | Lauren Morten |
| PR Company: | Ketchum, Chicago |
| Agency: | VML, Kansas City |
| Agency Chief Executive Officers: | Jon Cook/Mel Edwards |
| Global Chief Creative Officer: | Debbi Vandeven |
| Chief Creative Officers: | John Godsey/Alli Pierce |
| Executive Creative Director: | McKay Hathaway |
| Group Creative Directors: | Ryan Barkhuizen/Eamon Conway |
| Creative Directors: | Matt Keck/Conor Clarke |
| Senior Copywriter: | Hayden Griffin |
| Copywriters: | Hannah Cruise/Emily Friedman |
| Art Directors: | Sara Ryan/Morgan Walker |
| Client Company Global Director, Social Media & Digital Engagement: | Kristin Tormey |
| Agency Manager, Innovation & Data: | Jeremy Cline |
| Agency Connections Supervisor: | Emmy Hanlon |
| Agency Connections Supervisor – Social: | Jessica Wiggins |
| Agency Associate Connections Director – Social Strategy: | Samantha Schuster |
| Agency Chief Client Officer, NA: | Jennifer McDonald |
| Agency Account Manager: | Ally Friend |
| Agency Managing Director, Client Engagement: | Kelly Gartenmayer |
| Agency Associate Director, Client Engagement: | Colin Belmont/Adam Scherzer |
| Agency Managing Director, Strategy & Insights: | Bret Smith |