Silver
Music & Sound
Sound Design
| Entrant: | Barking Owl, Los Angeles |
| Brand: | Apple |
| Title: | "Flock" |
| Corporate Name of Client: | Apple |
| Client Company: | Apple, Cupertino |
| Agency: | TBWA\Media Arts Lab, Los Angeles |
| Agency Senior Producer: | Syd Ames |
| Production Company: | Smuggler, Los Angeles |
| Executive Producer: | Drew Santarsiero |
| VFX Company: | House of Parliament, Los Angeles |
| Edit Facility: | Rock Paper Scissors, Santa Monica |
| Color Company: | TRAFIK, Santa Monica |
| Sound Design Company: | Barking Owl, Los Angeles |
| Sound Design Executive Producer: | KC Dossett |
| Sound Design Producer: | Blaise Justice |
| Sound Designer: | Gus Koven |
| Sound Mixer: | Matt Keith |
| Music Production Company: | Model Citizen, Marina Del Rey |
Description:
In this spot, the visuals and audio blend seamlessly to convey an omnipresent sense of being watched, as if someone is always over your shoulder.
The direction incorporates bird-like surveillance and action-packed explosions, requiring sound design and mix that amplify the core message.
Every auditory detail was crafted to heighten tension and enhance the drama, ensuring the viewer feels the weight of the narrative, creating an immersive audio experience that drives the spot’s messaging with precision and impact.