Gold
Evolution
Product Innovation
| Entrant: | Paulus, Seoul |
| Brand: | Hyundai |
| Title: | "Nano Cooling Film" |
| Corporate Name of Client: | Hyundai |
| Client Company: | Hyundai, Seoul |
| Client Company Vice President: | Seung Hyun Hong |
| Client Company Head of Energy Materials Research: | Hyun Soo Sohn |
| Client Company Head of Energy Devices Research: | Young Kyun Jung |
| Client Company Senior Research Engineer: | Min Jae Lee |
| Client Company Head of Product & Technology PR: | Dong Bin Seok |
| Client Company Head of Technology PR: | Hyun Geun Kang |
| Client Company Technology PR Senior Manager: | Joonho Won |
| Client Company Technology PR Manager: | Gwonu Ryu |
| PR Company: | KPR & Associates, Seoul |
| PR Company Account Manager: | Hyunjin Byun |
| PR Companies Account Executive(s): | Seungyeun Lee/Aelim Shim |
| PR Company PR Director: | Seungwoo Lee |
| PR Company PR Creative Director: | Jane Ryu |
| Local PR Company: | Walee, Karachi |
| Agency: | Paulus, Seoul |
| Chief Creative Officer: | Hongtack Kim |
| Creative Director: | Saffaan Qadir |
| Art Directors: | Mei Ahn/Kyungil Chung |
| Agency Designers: | Jiyoon Kim/Hijin Kim/Hyeji Kwak |
| Agency Producers: | Minkyu Park/Seungche Jeong/Songhee Baek |
| Agency Director: | Yohan Jang |
| Agency Assistant Director: | Hyuk Lim |
| Agency Director of Photography: | Shi Hyoung Jeon |
| Agency Focus Puller: | Taesung Hwang |
| Agency Editor: | Sanghyeon Han |
| Agency UX Designer: | Yeahee Choi |
| Agency Account Executive: | Ashley Kim |
| Agency Account Director: | Wonjun Hong |
| Production Company: | SeeMe, Karachi, Safwan Bawany/Paulus |
| 1st AD: | Seoul |
| Executive Producer: | Shayaan Saeed Meer |
| Producer: | Akber Allouddin |
| Line Producers: | Shari Raza/Irfan Kazi |
| Production Company Associate Producer: | Maaz Arif |
| Cinematographers: | Adnan Jutt/Michael Aziz/Nabeel Ahmed/Ayaz Khan |
| Production Company Assistant DOP: | Shoaib Suleman |
| Production Assistant: | Abdul Moiz |
| Production Company Art Director: | Bilal Shafiqu |
| Production Company Production Manager: | Sami Ullah |
| Production Company Production Controller: | Akhtar Hussain |
| Production Company Location Sound Recording: | Mehar Ali |
| Gaffer: | Shoaib Ilyas |
| Production Company Drone Operator: | Umer Khokhar |
| Production Company Stylist: | Haya Mirza |
| Production Companies Talent: | Asfand Yar/Ataina Hussain |
| Post-Production Company: | Paulus, Seoul |
| VFX Company: | Paulus, Seoul |
| 3D Lead: | Jeongheon Lee |
| 3D Artist: | Jaewon Song |
| 2D Artist: | Hari Jang |
| Music Production Company: | Black Cat White Cat, Tokyo |
| Music Producers: | Seiya Matsumiya/Erik Reiff/Kenny Dallas |
| Music Composers: | Ishaan Chhabra, nonomi |
| Executive Creative Director: | Kyungsin Kim |
Description:
The Global Cooling Pledge aims to raise international cooperation, increase access to sustainable cooling, and limit the global average temperature rise to 1.5?.
At the COP28 summit, UNEP Executive Director Inger Andersen highlighted the critical demand for better passive cooling methods.
The transport sector accounts for a quarter of global emissions, with vehicle air conditioning responsible for producing 420 million tonnes of CO2 annually.
As a leading automotive manufacturer committed to sustainable mobility, Hyundai has developed an innovative solution to tackle this issue: Nano Cooling Film, a transparent passive cooling film designed to significantly reduce the need for energy-intensive air conditioning in vehicles.
The Nano Cooling Film is composed of three layers that utilize advanced nanotechnology and quantum mechanics.
The outer and middle layers work to reflect incoming solar heat, while the inner layer absorbs interior heat and emits it externally. This groundbreaking design can lower the temperature inside a vehicle by up to 20?.
Hyundai first introduced the Nano Cooling Film in Lahore, Pakistan, where heat and pollution are extreme and traditional darker tinting films are illegal. We applied the film to cars, no matter their make or model, along with a ‘Made Cooler by Hyundai’ sticker inspired by Pakistani art. Hyundai plans to release the Nano Cooling Film to the public as a standalone product, compatible with any car model.
Additionally, it will be offered in future Genesis cars and Hyundai truck models.
If applied to all cars in Pakistan, the Nano Cooling Film has the potential to save up to 1 million tons of CO2 per year, a 7.3% reduction in vehicle carbon emissions. Hyundai hopes to release the Nano Cooling Film across the world, aligning with global efforts to combat climate change while enhancing comfort and efficiency for all drivers.