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Entrant: Paulus, Seoul
Brand: Hyundai
Title: "Nano Cooling Film"
Corporate Name of Client: Hyundai
Client Company: Hyundai, Seoul
Client Company Vice President: Seung Hyun Hong
Client Company Head of Energy Materials Research: Hyun Soo Sohn
Client Company Head of Energy Devices Research: Young Kyun Jung
Client Company Senior Research Engineer: Min Jae Lee
Client Company Head of Product & Technology PR: Dong Bin Seok
Client Company Head of Technology PR: Hyun Geun Kang
Client Company Technology PR Senior Manager: Joonho Won
Client Company Technology PR Manager: Gwonu Ryu
PR Company: KPR & Associates, Seoul
PR Company Account Manager: Hyunjin Byun
PR Companies Account Executive(s): Seungyeun Lee/Aelim Shim
PR Company PR Director: Seungwoo Lee
PR Company PR Creative Director: Jane Ryu
Local PR Company: Walee, Karachi
Agency: Paulus, Seoul
Chief Creative Officer: Hongtack Kim
Creative Director: Saffaan Qadir
Art Directors: Mei Ahn/Kyungil Chung
Agency Designers: Jiyoon Kim/Hijin Kim/Hyeji Kwak
Agency Producers: Minkyu Park/Seungche Jeong/Songhee Baek
Agency Director: Yohan Jang
Agency Assistant Director: Hyuk Lim
Agency Director of Photography: Shi Hyoung Jeon
Agency Focus Puller: Taesung Hwang
Agency Editor: Sanghyeon Han
Agency UX Designer: Yeahee Choi
Agency Account Executive: Ashley Kim
Agency Account Director: Wonjun Hong
Production Company: SeeMe, Karachi, Safwan Bawany/Paulus
1st AD: Seoul
Executive Producer: Shayaan Saeed Meer
Producer: Akber Allouddin
Line Producers: Shari Raza/Irfan Kazi
Production Company Associate Producer: Maaz Arif
Cinematographers: Adnan Jutt/Michael Aziz/Nabeel Ahmed/Ayaz Khan
Production Company Assistant DOP: Shoaib Suleman
Production Assistant: Abdul Moiz
Production Company Art Director: Bilal Shafiqu
Production Company Production Manager: Sami Ullah
Production Company Production Controller: Akhtar Hussain
Production Company Location Sound Recording: Mehar Ali
Gaffer: Shoaib Ilyas
Production Company Drone Operator: Umer Khokhar
Production Company Stylist: Haya Mirza
Production Companies Talent: Asfand Yar/Ataina Hussain
Post-Production Company: Paulus, Seoul
VFX Company: Paulus, Seoul
3D Lead: Jeongheon Lee
3D Artist: Jaewon Song
2D Artist: Hari Jang
Music Production Company: Black Cat White Cat, Tokyo
Music Producers: Seiya Matsumiya/Erik Reiff/Kenny Dallas
Music Composers: Ishaan Chhabra, nonomi
Executive Creative Director: Kyungsin Kim

Description:
In 2023, the UN launched the Global Cooling Pledge, a commitment to reduce cooling-related emissions across all sectors by at least 68% globally by 2050.

The Global Cooling Pledge aims to raise international cooperation, increase access to sustainable cooling, and limit the global average temperature rise to 1.5?.

At the COP28 summit, UNEP Executive Director Inger Andersen highlighted the critical demand for better passive cooling methods.

The transport sector accounts for a quarter of global emissions, with vehicle air conditioning responsible for producing 420 million tonnes of CO2 annually.

As a leading automotive manufacturer committed to sustainable mobility, Hyundai has developed an innovative solution to tackle this issue: Nano Cooling Film, a transparent passive cooling film designed to significantly reduce the need for energy-intensive air conditioning in vehicles.

The Nano Cooling Film is composed of three layers that utilize advanced nanotechnology and quantum mechanics.

The outer and middle layers work to reflect incoming solar heat, while the inner layer absorbs interior heat and emits it externally. This groundbreaking design can lower the temperature inside a vehicle by up to 20?.

Hyundai first introduced the Nano Cooling Film in Lahore, Pakistan, where heat and pollution are extreme and traditional darker tinting films are illegal. We applied the film to cars, no matter their make or model, along with a ‘Made Cooler by Hyundai’ sticker inspired by Pakistani art. Hyundai plans to release the Nano Cooling Film to the public as a standalone product, compatible with any car model.

Additionally, it will be offered in future Genesis cars and Hyundai truck models.

If applied to all cars in Pakistan, the Nano Cooling Film has the potential to save up to 1 million tons of CO2 per year, a 7.3% reduction in vehicle carbon emissions. Hyundai hopes to release the Nano Cooling Film across the world, aligning with global efforts to combat climate change while enhancing comfort and efficiency for all drivers.