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Entrant: FCB New York, New York
Brand: Michelob ULTRA
Title: "Lap of Legends"
Corporate Name of Sponsoring Client: AB InBev, Michelob ULTRA
Client Company: AB InBev, New York
Client Company VP of Creative: Talita Andrade
Client Company VP Marketing: Ricardo Marques
Client Company Brand Director: Leah Saccoccio
Client Company Director Sports Marketing and Partnerships: Dylan Ruby
Client Company Director, National Media: Alexis Unwalla
Client Company Senior Brand Director: Miles Ritenour
Client Companies Associate General Counsel - Anheuser-Busch: Cara Stuckel/Erika Cohn
Client Company Brand Director of Digital: Teresa Keeney
Client Company Senior Manager: Sarah Ben-Zvi
Client Company Director of Experiential Marketing: Matias Regenhardt
Client Company Sr. Director, Marketing Communications: Lacey Clifford
Client Company Head of Media - Anheuser-Busch: Juliana Wurzburger
Media Company: Starcom, New York
Media Company Vice President, Content and Partnerships: Mike DeSanti
Media Company Senior Vice President, Creative Experience: Gerard Martin
Media Company Associate Director, Content: Zena Gittens
Media Company Vice President, Strategy: Justin Simon
Media Company Associate Director, Strategy: Alex Nathanson
Media Company Director, Digital Investment: Juli Marques
Media Company Associate Director, Digital Investment: Ashley Gigante
Media Companies Associate Directors, Paid Social: Kelly Lynn Chagnon/Corey E. Brown
Media Companies Analysts, Paid Social: Isaac Aronoff/ Nicholas Galanti
Media Company Executive Vice President, Investment: Kara Lazarus
Media Company Vice President, Investment: Jaime Millman
Media Company Supervisor, Investment: Alex Anderson
Media Company Associate Director, Investment: Griffin Noake
PR Companies: 3PM Agency, New York/Weber Shandwick, New York
PR Company Senior Vice President: Peter Martin
PR Companies General Manager: Elayza Gonzalez/Jake Spitz
PR Company Business Director: Mara Rudolph
PR Company Account Executive: Elena Holceker
Agency: FCB New York, New York
Agency Global Creative Partner: Danilo Boer
Chief Creative Officer: Michael Aimette
Executive Creative Director: Alexandre Abrantes
Creative Directors: Thomas Mori/Jim Robbins
Associate Creative Directors: Lara Polovina/David Green
Creative: Simon Dolsten
Agency Head of Design: Sy-Jenq Cheng
Agency Designers: Eric Benitez/Simon Fernandes/Ella Hyunjoo Ahn/Vitor Hugo Favero
Agency Head of Production: Nick Williams
Agency Director of Integrated Production: Daniel Roversi
Agency Producer: Jenna Ramon
Agency Editors: Chris Monteiro/Jake Zimet/Andre Correa
Agency Project Managers: Abby Kiefer/Samantha Sam/Lilly Sessions/Chelsea Harmon
Agency Chief Strategy Officer: Todd Sussman
Agency Brand Strategist: Michael Schonfeld
Agency Group Strategy Director: Alex Beerden
Agency Strategy Director: Jamie Rutherford
Agency Strategic Planner: Dominique Thibault
Agency Account Executive: Matthew Hamburg
Agency Account Supervisor: Logan Butler
Agency Group Account Director: Diana Gonzalez Cash
Agency Account Director: Elisa Tanganelli
Agency Sr. Business Affairs Manager: Jeff Robertson
Agency Director of Business Affairs: Janice Katz
Agency Sr. Talent Manager: Jewel Chandler
Agency Account Team: Louis Carvell
Agency Account Manager: Brian Sanchez
Agency Account Executive : Gillian Bloom
Marketing Agency Company: 160over90, New York
In-House Production Company: 456 Studios
456 Studios Lead Editor: Breithner Monteiro
456 Studios Archival Producer: Lizzy Mcglynn
Production Company: The Mill
Production Managing Director: Angela Lupo
Director: Andrew Proctor
1st AD: Ilgi Candar Dyer
Executive Producer: Chris Connolly
Producers: Katherine Miccio/Catherine M. Fischer/Ramya Shankar
Line Producers: Swifty Hanrahan/Tim Tyrell
Production Designers: Patrick Coleman/Fionna Lanning
2D Artist: David Piombino
CG Supervisor: Steve Eisenmann
Production Company Executive Creative Director : Gavin Wellsman
Production Company Head of Live Action : Johnny Blick
Auto Racing Team Company: Williams Racing, Oxfordshire
Williams Racing Senior Partner Manager: Juliette Pelham
Williams Racing Head of Partnerships: James Southerland
Williams Racing F1 Media Communication: Rebecca Banks
Williams Racing Car Assembly Manager – Heritage: Jim Barker
Williams Racing DIL Team Leader: Andrew Newton
Williams Racing Partner Manager: Charlie Raven
Williams Racing Team: The Garage Crew
Archival Company: Formula 1, London
FORMULA 1® Images Sales Account Manager Media Rights: Holly Boyd
Footage/Images Companies Companies: Motorsport Images, London/Getty Images, Chicago
Motorsport Images Sr. Account Manager: Zoe Schafer
Getty Images Key Account Executive: Tony Cassano
Footage Company: The Duke Video Archive, Isle of Man
The Duke Video Archive Media Sales Manager: Dave Bignel

Description:
AI and machine learning turned Lap of Legends into an interdimensional sporting event unlike anything ever done before.

We used both technologies to fuel Logan Sargeant’s computerized racing competitors in the first-ever real-vs.virtual F1 race. The computers behind the virtual racers interpreted Logan’s driving moves as real-time racing data via machine learning, and responded on the racetrack in real time via AI. All on live TV.

Breaking the boundaries of enjoyment in sports, one data point at a time.